Downriver
General Information
The hexadecimal color code #072551, often referred to as Downriver, is a dark, saturated shade of blue. It is composed of 2.75% red, 14.51% green, and 31.76% blue. In the RGB color space, it has values of R:7, G:37, and B:81. In the CMYK color space, its composition is 91% cyan, 54% magenta, 0% yellow, and 68% black. This color evokes feelings of depth, stability, and sophistication, making it suitable for use in designs where a sense of trust and reliability is desired. Due to its low lightness value, it is best paired with lighter colors to ensure readability and visual balance.
The hex color #072551, also known as Downriver, presents significant accessibility challenges, particularly concerning color contrast. When used as a background, it necessitates very light text (white or near-white) to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Foreground elements against #072551 should be carefully chosen to ensure sufficient contrast. Tools like contrast checkers are invaluable in this regard. Consider also providing alternative color schemes to accommodate users with visual impairments, offering options with higher contrast. Moreover, avoid using this color for critical information or interactive elements without proper contrast adjustments. Screen reader users rely on semantic HTML, so ensure proper structure and ARIA attributes are in place.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Website Background
In web design, #072551 can serve as a sophisticated background for headers or footers, especially for websites aiming for a professional or corporate aesthetic. When using it, pair it with contrasting text colors, such as white or a light yellow, to ensure readability. To add depth, consider subtle gradients or textures. Avoid using it for large blocks of text due to potential eye strain caused by the low contrast. It is also suitable for interactive elements like buttons or links, but make sure the hover and active states have sufficient color contrast to provide clear feedback to users, enhancing the user experience.
Accent Wall Color
In interior design, #072551 can be used as an accent wall color in a living room or bedroom to create a calming and sophisticated atmosphere. It pairs well with neutral tones like gray, beige, and white, as well as natural materials like wood and stone. To add visual interest, introduce metallic accents such as gold or silver. Consider using it in smaller doses, like throw pillows or artwork, to add pops of color without overwhelming the space. Adequate lighting is essential to prevent the room from feeling too dark or somber.
Fashion Apparel
In fashion, #072551 can be used as a base color for a sophisticated and professional outfit. A dress or suit in this color can be paired with accessories in complementary colors like gold or beige to create a balanced and elegant look. The color works well for both casual and formal wear, depending on the fabric and design. To add a touch of personality, consider adding accessories with interesting textures or patterns. A scarf or statement jewelry can elevate the look and make it more unique. The color can also be used in smaller doses, like in shoes or handbags, to add a pop of color to a neutral outfit.