Burnham
General Information about #072422
#072422, also known as 'Burnham,' is a dark, muted shade of green with a subtle earthy quality. It belongs to the broader family of green hues, characterized by its low saturation and lightness values. This color evokes feelings of tranquility, stability, and connection to nature. In color psychology, dark greens are often associated with growth, renewal, and balance. From a technical perspective, #072422 comprises a very small amount of red (7), a moderate amount of green (36), and a slightly smaller amount of blue (34) in its RGB composition. It is not commonly found in nature and often associated with artificial or man-made items. Because of its deep tone, this shade works best when paired with lighter elements to avoid a sense of heaviness.
The hex color #072422, often referred to as 'Burnham,' presents unique accessibility considerations. Due to its low lightness value, it possesses limited contrast against both white and black backgrounds, potentially causing readability issues for individuals with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for text and interactive elements. To enhance accessibility, it's recommended to use #072422 sparingly for text or essential UI components, and always pair it with a much lighter color. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is advisable. Consider using color contrast tools to verify compliance. Furthermore, avoid relying solely on color to convey information; supplement it with text labels or icons to ensure inclusivity for colorblind users.
Shades
Digital Color Formats
Alternative colors
- #173432
A slightly lighter shade that maintains the earthy tone while improving contrast against light backgrounds.
- #001412
A darker variant for creating deeper shadows or backgrounds with a similar aesthetic.
- #34423f
A muted green that complements the original color and provides a more accessible alternative for text.
Applications
Web Design
In web design, #072422 can serve as an accent color for backgrounds, borders, or subtle UI elements, especially within a nature-themed website. Its calming and grounding effect aligns well with environmental or sustainability-focused brands. However, it is essential to use it judiciously, combined with high-contrast text or elements, to maintain readability and accessibility. For instance, it could be used as the background color for a header section with white text or as a border color for cards containing lighter-colored content.
Interior Design
In interior design, #072422 brings a touch of sophistication and natural calmness to spaces. It is well-suited for creating accent walls in living rooms or bedrooms, especially when paired with lighter, neutral tones like beige or cream. This color can also be incorporated into furniture, such as sofas or chairs, to add depth and elegance to the room's overall aesthetic. When using it, ensure adequate lighting to prevent the space from feeling too dark or enclosed. Incorporating plants can further enhance the connection to nature.
Fashion
In fashion, #072422 can be used as a base color for garments like jackets, trousers, or dresses. It works particularly well for creating minimalist and understated looks. This color can also be used as an accent color for accessories such as scarves, handbags, or shoes. When styling an outfit with #072422, consider pairing it with neutral colors like white, gray, or black to create a balanced and sophisticated look. Adding pops of brighter colors such as gold or mustard can also create a visually appealing contrast.