Downriver

General Information about Downriver (#072357)

The hex color #072357, also referred to as "Downriver", is a deep, dark shade of blue residing within the blue color family. It's composition consists of 2.7% red, 13.7% green, and 34.1% blue. In the RGB color space, its values are R:7, G:35, and B:87. When represented in the CMYK color space, which is commonly used for printing, its values are C:92, M:60, Y:0, and K:66. This indicates that the color is primarily composed of cyan and magenta, with a significant black component contributing to its depth and darkness. The color is most appropriate for use in applications where a sense of sophistication, depth, and calmness is desired. The name 'Downriver' suggests a connection to deep water or a subdued, flowing presence.

The hex color #072357, also known as Downriver, presents some accessibility challenges, particularly concerning color contrast. When used as a background, it requires very light text to ensure readability, ideally white (#FFFFFF). Conversely, as a text color, it needs a very light background. The Web Content Accessibility Guidelines (WCAG) emphasize sufficient contrast ratios between text and background colors. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #072357, careful consideration is crucial to meet these guidelines and provide an inclusive user experience. Using color contrast checking tools during the design process is highly advisable to verify compliance. Also, avoid using this color as the sole means of conveying important information, as it could be missed by users with visual impairments.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Downriver (#072357) can be used to establish a sophisticated and calming aesthetic. It's suitable for backgrounds in website headers or footers, providing a strong visual anchor. However, careful attention must be paid to the text color used on top of it to ensure readability and accessibility. For instance, pairing it with a light yellow or white would enhance contrast and make the text stand out. It can also be used for secondary design elements such as icons and buttons, where it adds depth without overwhelming the overall design. It is also well-suited for UI elements such as sidebars, navigation menus, and data visualizations, but should always be tested with accessibility tools to ensure readability.

• Interior Design

  In interior design, Downriver can be incorporated to create a serene and elegant atmosphere. Consider using it as an accent wall color in living rooms or bedrooms to evoke tranquility and sophistication. The deep blue hue pairs well with lighter neutrals like creams, grays, and whites, which can be used for furniture and decor. Downriver can also be used in smaller doses through accessories such as throw pillows, curtains, or rugs to add pops of color without overwhelming the space. Additionally, combining it with metallic accents like gold or silver can enhance its luxurious feel, creating a harmonious balance between modernity and classicism.

• Fashion

  In fashion, Downriver can serve as a versatile base color for creating elegant and understated outfits. It is particularly suitable for formal wear, such as dresses or suits, where it conveys a sense of sophistication and depth. The color can be paired with complementary hues like mustard yellow or coral for a vibrant contrast, or with neutrals like gray or beige for a more subdued and classic look. As an accessory color, consider Downriver for items such as handbags or shoes to add a touch of refinement to any ensemble. The color's deep tone is also well-suited for outerwear, such as coats and jackets, providing a timeless and versatile wardrobe staple.

Complementary color

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