Downriver
General Information about #072257
The color #072257, also known as Downriver, is a deep, dark shade of blue that evokes feelings of depth, tranquility, and sophistication. It is a color often associated with professionalism and stability, making it a popular choice for corporate branding and website design. In color psychology, dark blues are often linked to trust, intelligence, and authority. This hex code comprises 7 parts red, 34 parts green, and 87 parts blue. The low red and green values, combined with the higher blue value, contribute to its distinctively deep blue hue. This color can be used to create a sense of calm and seriousness, making it suitable for applications where reliability and trustworthiness are desired.
The hex color #072257, also known as Downriver, presents some accessibility challenges due to its dark nature. When used as a background color, it requires very light text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using tools like contrast checkers can help determine if the chosen text color meets these standards. In cases where sufficient contrast cannot be achieved, consider using lighter shades of blue or alternative colors to improve accessibility for users with visual impairments. Also, avoid using this color for crucial interactive elements without proper visual cues and text labels.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #072257 can be used for website headers and footers to give a professional and sophisticated look. It works well with lighter text and can create a sense of depth and sophistication. It is particularly effective in creating a night mode theme for websites or applications. This color can also be used to highlight calls to action using accent colors such as yellow or orange.
Interior Design
In interior design, this deep blue can serve as an accent wall color in living rooms or bedrooms. Paired with lighter furniture and decor, it can create a calming yet elegant environment. It is well-suited for creating a nautical or oceanic theme, bringing a sense of tranquility and depth to the space. Consider incorporating it in decorative pillows, throws, or artwork to complement neutral-toned walls.
Fashion
In fashion, #072257 can be utilized in creating formal wear or evening dresses. It projects elegance and sophistication, making it suitable for galas or formal events. The color is also a good choice for creating depth and contrast in accessories, such as scarves, hats, or gloves. Paired with lighter or metallic accents, it can provide a striking and memorable look.