Downriver
General Information about #072250
The hex color code #072250, also known as Downriver, is a dark shade of blue, evoking feelings of depth, stability, and sophistication. In the RGB color model, it is composed of 2.75% red, 13.33% green, and 31.37% blue. Its corresponding values in the CMYK color model are 91% cyan, 58% magenta, 0% yellow, and 69% black. This color is often associated with trust, security, and intelligence, making it a popular choice for corporate branding and designs aiming to convey professionalism and reliability. It is commonly used in industries such as finance, technology, and education. Because of its dark nature it should be carefully combined with lighter hues to ensure readability and visual balance. When selecting typefaces for this color you should use sans-serif fonts in higher font sizes to achieve higher readability.
The hex color #072250, often referred to as Downriver, presents specific accessibility considerations for web developers. Due to its deep, dark hue, it's crucial to ensure sufficient contrast when used as either a background or text color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a light color like white or a bright yellow for text on a #072250 background will significantly improve readability for users with visual impairments. Also, avoid using this color for elements that convey important information solely through color, as colorblind users may struggle to perceive the distinction. Always provide alternative cues, such as text labels or icons, to ensure inclusivity. Careful attention to these details will make your web content more accessible and user-friendly for everyone.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that maintains a similar aesthetic while offering improved contrast when used as a background color with white text.
An alternative with a bit more brightness to improve visibility, especially useful for smaller text elements.
A more saturated version that could be used to highlight specific elements on the page, while making sure you test the contrast ratio with the font color.
Applications
Web Design
In web design, #072250 can be used to create a sophisticated and professional look. It is well-suited for header backgrounds, navigation bars, or accent elements, especially for businesses in finance, technology, or education. Its deep, calming nature provides a sense of stability and trustworthiness. Paired with complementary colors and contrasting text, it can create a visually appealing and user-friendly interface.
Interior Design
In interior design, #072250 brings a touch of elegance and tranquility to spaces. It can be used for accent walls, upholstery, or decorative accessories in living rooms, bedrooms, or studies. Paired with lighter neutrals or metallic accents, it creates a balanced and inviting atmosphere, perfect for creating a relaxing and sophisticated environment.
Fashion
In fashion, #072250 can be used for sophisticated and professional garments. Think of elegant evening dresses, business suits, or outerwear that conveys a sense of confidence and style. Paired with neutral accessories, it creates a timeless and versatile look. The deep color also makes it perfect for winter collections.