Downriver
General Information about #072151
The hexadecimal color code #072151, also known as Downriver, is a dark, muted shade of blue. It is composed of 2.75% red, 13.98% green, and 31.76% blue. In the RGB color space, it is represented as RGB(7, 33, 81). This color falls within the blue color family and exudes a sense of depth, tranquility, and sophistication. Due to its high blue concentration and low red and green values, Downriver often conveys feelings of calmness, stability, and intelligence. The color's dark tone makes it suitable for applications where a subtle, understated presence is desired, often used in professional settings or designs that aim to evoke a sense of trustworthiness and reliability. It's important to note the implications of using such a dark color regarding accessibility.
The hex color #072151, also known as Downriver, presents significant accessibility challenges due to its very dark nature. Its low luminance value means that text rendered in this color requires a very light foreground color to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is needed for normal-sized text and 3:1 for large text to meet AA compliance. Using white (#FFFFFF) as the foreground color provides the best contrast, but even slightly darker shades of white can quickly fall below acceptable levels. Therefore, designers must carefully evaluate color combinations, and users with visual impairments might still struggle. Using this color for large blocks of text or critical UI elements is not recommended.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade provides better contrast and improved readability while maintaining a similar aesthetic.
A desaturated variant offers a softer appearance and can be easier on the eyes, especially for prolonged viewing.
A brighter, analogous color can draw attention without compromising too much on the overall dark theme.
Applications
Web Design Background
In web design, #072151 can serve as a sophisticated background color for headers or footers, especially when paired with crisp, white text. It evokes a sense of professionalism and depth, suitable for corporate websites or portfolios aiming for a serious, understated look. However, careful consideration must be given to contrast ratios to ensure readability and accessibility.
Fashion Design
In fashion, #072151 can be used as a base color for formal wear or evening gowns, projecting an image of elegance and mystery. It can be complemented with metallic accents or lighter fabrics to create visual interest. The color works particularly well in velvet or satin textures, enhancing its richness and depth. Consider using it for accessories like clutches or belts to add a touch of sophistication.
Interior Design Accent
For interior design, #072151 can be utilized to create a moody and intimate atmosphere in spaces like home theaters or studies. It works best when balanced with lighter colors and ample lighting to prevent the room from feeling too dark and oppressive. Consider using it as an accent wall color or for upholstered furniture to add a touch of drama. It can also be used in combination with wood and metallic textures.