Tangaroa
General Information about #072040
The hexadecimal color code #072040 represents a dark shade of blue, often associated with depth, stability, and sophistication. In the RGB color model, #072040 is composed of 2.75% red, 12.55% green, and 25.1% blue. In the CMYK color model, if often used for printing purposes, it is composed of 89% cyan, 50% magenta, 0% yellow, and 75% black. This color, known as Tangaroa, evokes a sense of calmness and is frequently used in designs where trustworthiness and professionalism are desired. Its low saturation and brightness make it suitable for backgrounds or accent elements, contributing to a visually appealing and balanced design.
The color #072040, also known as Tangaroa, presents some accessibility challenges, especially concerning color contrast. When used as a background, it's crucial to pair it with light-colored text (white or near-white) to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a color contrast checker is highly advisable to verify compliance. Additionally, avoid relying solely on color to convey important information, as users with color vision deficiencies may not be able to perceive the distinction. Providing alternative visual cues, such as text labels or icons, can enhance accessibility for all users. Also, avoid using #072040 for interactive elements without clear visual indicators of their interactive state.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that maintains a similar aesthetic but offers improved contrast when used as a background color for text.
A dark grey color that provides a neutral background and excellent contrast with lighter text or foreground elements.
A deep navy blue color that offers a similar feel but could be used with lighter blues to produce a gradient.
Applications
Web Design
In web design, Tangaroa can serve as an elegant background color for websites related to technology, finance, or consulting, where a sense of sophistication and reliability is desired. When using this color, combine it with white or light grey text to ensure readability. This creates a sleek, modern look. It can also be applied to create a sense of depth and richness. Use sparingly and strategically.
Interior Design
In interior design, Tangaroa can be used as an accent wall color in a modern living room or bedroom to create a calming and sophisticated atmosphere. Pair it with light-colored furniture and metallic accents (such as gold or silver) to create a harmonious balance. It can also work in home offices. It is mostly recommended to be used in a spacious room with lots of natural light.
Fashion
In fashion, Tangaroa can be incorporated into evening wear or formal attire to exude an air of mystery and elegance. It works well with silk, velvet, or other luxurious fabrics. Pair it with silver or diamond accessories to enhance the sophisticated appeal. In digital fashion design, the color can be used in several 3D rendering software to visualise the cloth.