Downriver
General Information about #071F56
The hex color #071F56, often referred to as "Downriver," is a deep, dark shade of blue leaning towards indigo. It is composed of 2.7% red, 12.2% green, and 33.7% blue. In the RGB color model, it has values of R:7, G:31, B:86. This color evokes feelings of depth, mystery, and sophistication. Its darkness suggests stability and can be associated with serious or professional environments. Colors similar to Downriver are often found in nature, such as in deep ocean waters or twilight skies. Due to its high blue concentration, it is often considered a cool color, and can be used to create a calming effect. In contrast, the very low red and green contributions to this hex value are what make it lean away from purple, or teal.
The hex color #071F56, also known as Downriver, presents distinct accessibility challenges. Its very low luminance value (a measure of brightness) means that text rendered in this color on a white or light-colored background will have extremely poor contrast. This fails to meet WCAG (Web Content Accessibility Guidelines) standards for readability, especially for users with visual impairments. Specifically, it falls far short of the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Therefore, using #071F56 for text without careful consideration is strongly discouraged. To improve accessibility, designers should pair this color with very light shades or avoid using it for textual elements altogether. When used as a background, high-contrast text colors such as white or very light yellows are essential to ensure readability and inclusivity.
Shades
Digital Color Formats
Alternative colors
- #173f5f
A slightly lighter shade offers improved visibility while maintaining a similar dark, cool tone.
- #3256a8
A brighter, contrasting color provides better visual separation and accessibility when paired with lighter elements.
- #333333
A dark gray that provides better contrast against white backgrounds, making it more accessible for text.
Applications
Web Design
In web design, #071F56 can be employed to create a sophisticated and serious atmosphere. It is well-suited for header backgrounds or navigation bars, especially when aiming for a professional or corporate look. However, ensure that any text placed on this color has sufficient contrast (ideally white or a very light color) to maintain readability and adhere to accessibility guidelines. Furthermore, the color can be incorporated into website footers or as an accent color in infographics to add depth and visual interest, but use it sparingly to avoid overwhelming the user experience. The dark hue suggests stability and trustworthiness, making it useful for financial or governmental websites.
Interior Design
In interior design, Downriver (#071F56) can create a calming and sophisticated atmosphere. It works exceptionally well in bedrooms or studies, where a sense of tranquility is desired. The color can be used on accent walls or for upholstered furniture to add depth and richness to the space. Pair it with lighter neutrals, such as beige or gray, to balance the darkness and prevent the room from feeling too heavy. Metallic accents, such as gold or silver, can further enhance the luxurious feel. Avoid using it in small or poorly lit rooms, as it may make the space feel claustrophobic.
Fashion
In fashion, #071F56 can be used to create elegant and understated looks. It is a versatile color that works well in evening wear, such as dresses or suits. When used in accessories, such as scarves or handbags, it can add a touch of sophistication to any outfit. It is also a popular color for professional attire, as it conveys confidence and authority. Pair it with lighter colors or metallic accents to create visual interest. Avoid using it in large amounts in casual wear, as it may appear too formal.