Downriver
General Information about #071E56
The hex color #071E56, often referred to as "Downriver", is a dark shade of blue with a muted and understated quality. In the RGB color model, it is composed of 2.75% red, 11.76% green, and 33.73% blue. This combination results in a color that evokes feelings of depth, tranquility, and sophistication. Colors similar to #071E56 are frequently associated with trustworthiness, stability, and knowledge, making it a popular choice in branding for industries seeking to project a sense of reliability and expertise. In interior design, #071E56 can be used to create a calming and professional atmosphere, often seen in offices, studies, or libraries. Its dark nature implies a sense of seriousness and focus.
The color #071E56, also known as Downriver, presents significant accessibility challenges, particularly when used as text on a white background. Its low luminance value results in very poor contrast, failing WCAG standards for normal text (AA) and large text (AA). To improve accessibility, it is crucial to use lighter text colors for sufficient contrast. For instance, using white (#FFFFFF) text on a #071E56 background improves contrast. Alternatively, this color can be used for decorative elements, icons, or large graphical components where text legibility isn't critical. Always test color combinations with accessibility tools to ensure compliance with accessibility guidelines and provide a better user experience for individuals with visual impairments. Consider using a color contrast checker to verify sufficient contrast ratios.
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Applications
Corporate Website Background
In web design, #071E56 can serve as a sophisticated background color for website headers or footers. Its deep, muted tone evokes a sense of professionalism and trust, making it suitable for corporate websites, financial institutions, or educational platforms. Use it sparingly to avoid overwhelming the user and pair it with lighter, contrasting text to ensure readability. This dark shade works particularly well with minimalist designs, adding a touch of elegance without being too distracting.
Luxury Cosmetic Packaging
In the beauty industry, particularly in packaging design for luxury skincare or cosmetic products, #071E56 conveys a sense of exclusivity and quality. It can be used for product labels, boxes, or promotional materials to give a high-end feel. When combined with gold or silver accents, it creates a visually appealing and sophisticated aesthetic. The color hints at deep, restorative properties often associated with premium beauty products.
Formal Fashion Apparel
In fashion, #071E56 can be utilized as a base color for evening wear or formal attire. It offers a stylish alternative to traditional black, providing a refined and elegant look. This deep blue is also suitable for accessories such as handbags or scarves, adding a touch of understated sophistication to any outfit. Paired with lighter, contrasting colors or metallic accents, it creates a visually stunning ensemble perfect for special occasions.