Downriver
General Information about #071D56
The color #071D56, also known as Downriver, is a deep, muted shade of blue with subtle hints of green. This hexadecimal color is located within the darker regions of the color spectrum, exhibiting a low level of brightness and a moderate saturation. In the RGB color model, it consists of 0.03 red, 0.11 green, and 0.34 blue. Due to its subdued nature, #071D56 can evoke feelings of calmness, sophistication, and depth. It is often associated with reliability, stability, and intelligence. In color psychology, darker blues like Downriver can represent trust, loyalty, and confidence, making it a popular choice for corporate branding and professional settings. Its unique blend of blue and green undertones gives it a distinct character, setting it apart from more traditional blues. This hex color makes it suitable for use in designs where a sense of quiet elegance is desired.
The hex color #071D56, also known as Downriver, presents considerable accessibility challenges, particularly in text applications. Its low luminance value necessitates careful consideration of color contrast ratios. When used as text against a white background, the contrast ratio falls significantly below WCAG guidelines for readability, making it difficult for individuals with visual impairments to discern the text. To enhance accessibility, it's crucial to pair #071D56 with significantly lighter colors. Aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Employing tools to evaluate color contrast is essential. Avoid using this color for crucial interactive elements without proper contrast. Furthermore, providing alternative visual cues, like icons or text labels, can supplement the color and improve the user experience for everyone.
Shades
Digital Color Formats
Alternative colors
- #334756
A lighter shade that provides better contrast against dark backgrounds, ensuring readability and accessibility.
- #283dda
A more vibrant color that can be used as an accent to draw attention without sacrificing visual clarity.
- #1a3370
A less intense shade that maintains the original color's character while improving overall visibility and usability.
Applications
Web Design Accents
In web design, #071D56 can be used sparingly for background accents or as a highlight color to create depth and visual interest. Given its darkness, it should be paired with lighter text colors to ensure readability and maintain accessibility standards. Consider using it in website headers or footers, or as a subtle overlay on images to create a moody or sophisticated atmosphere. When used in charts or data visualizations, #071D56 can represent a key data point, but always ensure adequate contrast with surrounding elements.
Interior Design Accent Walls
In interior design, #071D56 can be incorporated into a room as an accent wall to create a sophisticated and calming atmosphere. It works exceptionally well in bedrooms or studies where a sense of tranquility is desired. Pair it with lighter, contrasting colors in furniture and decor to prevent the space from feeling too dark or enclosed. Textiles like throw pillows, rugs, or curtains in complementary colors can also enhance the room's aesthetic and create a cohesive design.
Fashion: Evening and Formal Wear
In fashion, #071D56 can be used in evening wear or formal attire to evoke a sense of elegance and mystery. A dress or suit in this color can be paired with metallic accessories or jewelry to add a touch of glamour. In casual wear, it can be used as a base color for layering, combining it with brighter colors or patterns for contrast. Shoes, handbags, or scarves in #071D56 can also serve as sophisticated accents to complete an outfit.