Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #071794, is a deep and saturated shade of blue. Historically, ultramarine was derived from the precious mineral lapis lazuli, making it one of the most expensive and highly prized pigments. The name 'ultramarine' originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was imported into Europe from mines in Asia. Today, synthetic ultramarine is widely available, retaining the same vibrant hue at a fraction of the cost. This color is often associated with royalty, wisdom, and stability. In color psychology, dark blues like ultramarine are linked to feelings of trust, loyalty, and confidence, making it a popular choice for branding and design where these qualities are valued.
The color #071794, a deep ultramarine, presents several accessibility considerations for web development. Due to its dark nature, sufficient contrast is crucial when used as a background or text color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. Lighter colors such as white, yellow, or light shades of gray work well as foreground text to ensure readability. Using contrast checking tools is advisable to verify compliance. Additionally, avoid relying solely on color to convey important information, as users with color vision deficiencies may not be able to distinguish it effectively. Consider providing alternative visual cues, such as icons or text labels, to ensure inclusivity. Thoughtful application of this color, combined with appropriate contrast and supplementary indicators, will enhance the user experience for individuals with diverse visual abilities.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that offers better readability as a background color, while still retaining a sense of depth and sophistication.
A vibrant, less saturated blue that provides a good balance between visual appeal and accessibility, making it suitable for interactive elements.
A dark grey that can be used to provide better contrast ratio when it is not possible to use a lighter color as an alternative.
Applications
Web Design
In web design, #071794 can be used to create a sophisticated and professional aesthetic, particularly in the finance, technology, or education sectors. It's ideal for backgrounds, headers, and call-to-action buttons where a sense of trust and authority is desired. To maintain accessibility, pair it with contrasting text colors, such as white or light yellow. The color evokes feelings of loyalty, trust and reliability.
Interior Design
In interior design, Ultramarine (#071794) can be incorporated as an accent color in furniture, textiles, or wall art to add depth and richness to a space. It works particularly well in rooms with natural light, where its vibrancy can be fully appreciated. This color is often associated with luxury and high quality. Use it carefully as an accent color.
Fashion
In the fashion industry, #071794 can be used in evening wear or formal attire to create a sense of elegance and sophistication. It pairs well with metallic accents, such as gold or silver, to enhance its luxurious appeal. Furthermore, it can be used for sportswear to add a modern touch. In this case, it can be combined with bright colors to create a dynamic and modern look.