Ultramarine
General Information
The hex color code #071694 represents a deep shade of blue, often referred to as Ultramarine. It is composed of 0.03% red, 8.63% green, and 58.04% blue. In the RGB color model, it is equivalent to (7, 22, 148). This color is characterized by its strong blue component, which dominates the overall hue. It has a relatively low lightness value, making it a dark color. Ultramarine historically comes from the rare and valuable mineral lapis lazuli. Because of this, for centuries ultramarine was an expensive pigment. It was prized by artists for its rich, vibrant color and permanence. Today, synthetic ultramarine is widely available, making it more accessible for various applications.
The color #071694, a deep ultramarine, presents significant accessibility challenges, especially when used as a text color on a white or light background. Its low luminance value (very dark) results in poor contrast, making it difficult for users with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. #071694 falls far short of these recommendations on many backgrounds. To improve accessibility, consider using it sparingly for decorative elements rather than primary text. When it is necessary to use it for text, pair it with a very light color like white or a pale yellow to ensure sufficient contrast. Also provide alternative text descriptions for any images or graphical elements using this color to convey its meaning to screen reader users. Also, avoid using it for links, as users may not be able to easily distinguish them from the surrounding text.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #071694 can be employed for headers and navigation bars to create a sense of depth and professionalism. However, careful consideration must be given to the color of the text placed on this background to ensure readability. It's well-suited for backgrounds in themes aiming for a sophisticated and trustworthy aesthetic. It should be combined with bright, contrasting colors to create engaging interfaces. Consider using it sparingly for graphical elements and icons to add visual interest without compromising usability.
Interior Design
In interior design, Ultramarine is perfect for accent walls, upholstery, or decorative accessories. This color adds a touch of sophistication and drama to a room. It works well in living rooms, bedrooms, or studies, creating a cozy atmosphere. For example, a velvet sofa in this color paired with neutral walls and metallic accents can create a luxurious feel. Use it sparingly, especially in smaller rooms, to prevent the space from feeling too dark and claustrophobic.
Fashion
In fashion, this color can be used for elegant evening gowns, sophisticated suits, or statement accessories. It complements a wide range of skin tones and hair colors. Consider using it for velvet dresses or satin blouses to accentuate the luxurious feel of the color. In contrast, it's a good color for handbags, scarves, and hats.