Ultramarine
General Information about Ultramarine
The color #071191, commonly known as Ultramarine, is a deep and intense shade of blue. It belongs to the blue color family and evokes feelings of calmness, stability, and trust. In the RGB color model, it is composed of 2.75% red, 6.67% green, and 56.86% blue. In the CMYK color model, used in printing, it consists of 95% cyan, 88% magenta, 0% yellow, and 43% black. Ultramarine's historical significance stems from its use in fine art, where it was originally derived from the precious mineral lapis lazuli. This color is often associated with royalty and sophistication, making it a popular choice in various design applications where a sense of elegance is desired. The modern production has made this color more available for the mass.
The color #071191, a deep ultramarine, presents several accessibility considerations for web developers. Due to its low luminance, it's crucial to ensure sufficient contrast against background colors, especially when used for text. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Care should be taken when pairing this color with other dark shades, as this can further reduce readability. Consider using a color contrast checker tool to verify compliance. Avoid using this color for critical information without proper contrast. Furthermore, consider users with color vision deficiencies. Testing the color scheme with a color blindness simulator will help ensure content is still understandable. Providing alternative text descriptions for visual elements using this color is also beneficial.
Shades
Digital Color Formats
Alternative colors
- #29339b
A slightly lighter shade of blue that still provides a rich, deep color but offers better contrast against white backgrounds.
- #4653a8
A more desaturated blue that can be used for backgrounds or accents without overwhelming the design.
- #778899
A light blue with a strong focus on providing contrast in the UX, great for data visualizations.
Applications
Website Headers and Footers
Ultramarine (#071191) is often used in website headers and footers to create a sense of sophistication and trust. Its deep hue provides a professional feel, making it suitable for corporate websites. By using this color in website headers and footers you provide an easy to recognize brand color with a feeling of coming home for returning users. Furthermore it can be used in call to action buttons, but make sure that it has enough contrast for visually impaired users.
Fashion Design
In the fashion industry, #071191 can be used for elegant evening wear or accessories. Its rich, jewel-tone quality makes it a popular choice for formal garments, adding a touch of luxury and refinement. This strong color empowers the women (or men) that wear it. It also gives the opportunity for designers to create a recognizable product line. The color can be combined with a light accent color like gold or silver.
Interior Design
Ultramarine can be used as an accent color in interior design to add a pop of color to a neutral space. It works well in living rooms or bedrooms, creating a calming and sophisticated atmosphere. It fits modern style interior, but also in classic interiors to provide that contrast. It can also be combined with golden elements. Use it sparingly though, since it can dominate the room.