Ultramarine
About Ultramarine (#070F94)
Ultramarine, represented by the hexadecimal color code #070F94, is a deep and intense shade of blue. Historically, ultramarine was derived from the precious gemstone lapis lazuli, making it a highly valued pigment, especially during the Renaissance period. The name 'ultramarine' literally means 'beyond the sea,' referring to the pigment's origin from stones imported into Europe from Asia. Chemically, ultramarine is a complex sodium alumino-silicate with sulfur, giving it its characteristic blue hue. In modern times, synthetic ultramarine is produced, making it more accessible and affordable. This color is often associated with royalty, spirituality, and trustworthiness. Its rich and profound tone evokes feelings of depth and stability, making it a popular choice across various applications, from art to design.
The color #070F94, a deep ultramarine, presents specific accessibility challenges, especially in text-based contexts. Its low luminance necessitates careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, particularly for users with visual impairments. Using #070F94 for text requires a light background to meet minimum contrast thresholds. For instance, pairing it with #FFFFFF (white) provides acceptable contrast. However, avoid using it for fine details or small text elements. When using #070F94 as a background color, ensure that the foreground text is light enough to provide sufficient contrast. Tools like contrast checkers can help determine if the color combinations meet accessibility standards. Additionally, consider providing alternative styling options for users who may need to customize the color scheme for better readability.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that offers better contrast against dark backgrounds while maintaining a similar aesthetic.
A slightly desaturated blue that can be easier on the eyes for prolonged viewing.
A vivid, brighter blue that provides greater visibility and can be used to highlight specific elements.
Applications
Web Design
In web design, #070F94 can be used as a primary color for creating a sophisticated and trustworthy brand image. It is suitable for header backgrounds, button highlights, and navigational elements. Ensure that any text on this background has sufficient contrast for readability. For instance, a website for a financial institution or a technology company could use this color to convey stability and innovation. It should be combined with lighter accent colors to avoid overwhelming the user. The ultramarine color evokes feelings of confidence and expertise, making it ideal for websites that require a professional and reliable appearance. To maintain accessibility, it is vital to test color combinations to guarantee that they meet WCAG standards.
Interior Design
In interior design, #070F94 can be employed as an accent color in a room to add depth and sophistication. Consider using it for throw pillows, artwork, or a feature wall. It pairs well with neutral colors like gray, beige, or white to create a balanced and calming environment. The deep blue hue can evoke feelings of tranquility and peace, making it suitable for bedrooms or living rooms. However, overuse of this color can make a room feel small and dark. Therefore, it is essential to use it sparingly and combine it with lighter elements. Furthermore, ensure that there is ample lighting to counteract the darkness of the ultramarine shade.
Fashion
In the fashion industry, #070F94 could be used for evening gowns, business suits, or accessories like scarves and ties. The color conveys elegance and professionalism, making it a popular choice for formal wear. It can be paired with metallic accents like silver or gold to enhance its luxurious appearance. For casual wear, it can be combined with denim or khaki for a more relaxed look. The ultramarine color is versatile and can be adapted to various styles and occasions. It is suitable for both men's and women's fashion. However, it's important to consider skin tone when choosing this color for clothing, as it may not be flattering for everyone. A lighter shade of blue might be a better alternative for those with paler complexions.