Ultramarine
General Information about #070F91
The hexadecimal color #070F91, also known as Ultramarine, is a deep shade of blue with a strong presence. In the RGB (Red, Green, Blue) color model, it is composed of 2.75% red, 5.88% green, and 56.86% blue. In the CMYK (Cyan, Magenta, Yellow, Key/Black) color model, used primarily for printing, its components are 95% cyan, 90% magenta, 0% yellow, and 43% black. Ultramarine has a history rooted in the pigment derived from the mineral lapis lazuli, which was highly valued throughout history. The use of ultramarine has been seen in paintings of the renaissance, medieval manuscript illuminations and is considered a color of royalty and reverence.
The color #070F91, a deep shade of ultramarine, presents certain accessibility challenges, particularly when used as text against a white background. Its low luminance value (approximately 0.01) results in a very low contrast ratio, failing to meet WCAG (Web Content Accessibility Guidelines) standards for normal text. To ensure readability for users with visual impairments, it is crucial to avoid using this color for text on light backgrounds. When #070F91 is used for backgrounds, a light color (such as white or a very light shade of yellow) for text is required to meet WCAG standards. Using it for decorative elements or large graphical elements is generally acceptable, as long as critical information is not conveyed solely through the color. A thorough assessment using accessibility tools is recommended to validate color contrast ratios in your design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design - Headers and Footers
Ultramarine (#070F91) can be used in website headers and footers to create a sense of sophistication and depth. When paired with lighter text (white or very light gray), it ensures good readability and creates a professional look. It's particularly effective for websites targeting corporate or educational audiences, where a sense of authority and trust is desired. It can also be used for button backgrounds, but careful consideration of text color contrast is essential for accessibility. Consider using it for sidebars or navigation menus to guide users through the site.
Interior Design - Accent Color
In interior design, #070F91 can be used as an accent wall color in living rooms or bedrooms to create a calming and sophisticated atmosphere. It pairs well with neutral colors such as beige, gray, and white. It can also be used in smaller doses, such as in throw pillows or decorative objects, to add a pop of color without overwhelming the space. Consider the lighting in the room, as darker shades can make a room feel smaller. Use it in well-lit spaces or combine it with lighter shades to create balance.
Packaging Design
This color can be used for creating eye-catching packaging designs, especially for products related to technology, finance, or luxury goods. Its deep, rich hue evokes feelings of trust and reliability. Pair it with metallic accents (gold or silver) to enhance its luxurious appeal. Avoid using too much text in this color on dark backgrounds due to readability issues; instead, use it for background elements or logos. Use high-quality printing techniques to ensure the color appears vibrant and consistent.