Midnight Moss
About Midnight Moss (#070F00)
The hex color code #070F00, often referred to as Midnight Moss, is a very dark shade of green. It is composed of 2.75% red, 5.88% green, and 0% blue. In the RGB color model, it is represented as (7, 15, 0). This color is close to black, possessing an extremely low level of luminance, which significantly affects its usability in design due to accessibility concerns. When dealing with digital color spaces, this hex value can be used directly in HTML, CSS, and various graphic design software applications. Midnight Moss can evoke feelings of earthiness, nature, and subtly but must be employed thoughtfully, considering contrast ratios and visibility, especially for text and interactive elements.
The hex color #070F00, also known as Midnight Moss, presents significant accessibility challenges, especially in web design. Its extremely low luminance value (very close to black) results in poor contrast against almost any background color. This makes text and other visual elements using this color difficult or impossible for users with visual impairments to perceive. To ensure inclusivity, avoid using #070F00 for text, icons, or interactive elements without a very light background color. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, according to WCAG guidelines. Tools like contrast checkers can verify compliance. Consider alternative, lighter shades of green or use #070F00 sparingly for decorative purposes only, where it doesn't convey essential information. If it is essential, use it in conjunction with a high-contrast color combination.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Creative Applications
In web design, #070F00 can be used sparingly as a background accent for specific sections where high contrast is not critical. For example, it could work behind a large hero image or a subtle footer element. However, avoid using it for text or interactive elements due to poor accessibility. For fashion, this color translates well into evening wear, accessories such as belts, or even as accents in a printed garment. For interior design, #070F00 can be used in decorative items like vases, pillowcases, or wall art in rooms designed with a natural or nature-inspired aesthetic.
Packaging Design
#070F00, resembling Midnight Moss, can be used in packaging design to convey a sense of nature, earthiness, or sustainability. It can be applied to boxes, labels, or wraps for organic products, eco-friendly goods, or items with a rustic appeal. Using #070F00 can evoke a feeling of reliability. It works best with minimalist typography in white or light beige. It is important to avoid small text sizes or intricate design elements in the same color because of the contrast. Combined with natural textures, such as paper or bamboo, this color enhances the overall branding, resonating with environmentally conscious customers.
Digital Art and Illustration
In digital art, #070F00 serves as an excellent base for shading and creating depth in darker scenes, such as forests at night or mysterious landscapes. Its deep, muted tone works well when layering colors, providing a grounding element to brighter hues. It can be blended to create realistic shadow effects, adding complexity to compositions. When paired with contrasting highlights, such as pale greens or yellows, #070F00 enhances the overall dramatic impact of the artwork, creating a more believable and engaging visual experience.