Ultramarine
General Information about Ultramarine
The hex color #070E91, also known as Ultramarine, is a deep and intense shade of blue. It is composed of 0.27% red, 5.49% green, and 56.86% blue. In the RGB color model, it's represented as (7, 14, 145). This color is often associated with qualities like depth, stability, and authority. Ultramarine has a rich history, originally derived from the precious gemstone lapis lazuli. During the Middle Ages and Renaissance, it was highly valued by artists and was even more expensive than gold in some instances. The name 'Ultramarine' literally means 'beyond the sea' because the pigment was imported into Europe from mines in Asia. Today, synthetic versions of Ultramarine are widely available, making it more accessible for various applications, including paints, dyes, and plastics.
The color #070E91, a deep ultramarine, presents several accessibility challenges. Its low luminance value of 2 makes it difficult to read text against a background of this color, especially for users with visual impairments. According to WCAG guidelines, this color fails most contrast ratio tests for both normal and large text sizes when paired with a standard white background. To improve accessibility, consider using lighter text colors such as white (#FFFFFF) or very light shades of yellow or green to achieve sufficient contrast. Alternatively, use #070E91 sparingly for purely decorative elements. A thorough accessibility audit should always be performed when incorporating this color into a design to ensure it meets the needs of all users, including those with color blindness or low vision. Using contrast checker tools will help.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine can be used as a background color for headers or call-to-action buttons to draw attention. However, due to its darkness, it should be paired with light text to ensure readability. It also works well in data visualizations to represent distinct categories, offering a visually appealing contrast against lighter shades. Consider using it for navigation menus or sidebars to give a website a sophisticated and modern look. Be cautious about using it for large blocks of text, as the low contrast can strain the eyes. When used thoughtfully, Ultramarine can contribute to a professional and elegant design.
Fashion
In fashion, Ultramarine can be used in evening wear and formal attire to project an air of sophistication and mystery. It works particularly well in velvet or satin fabrics, where its richness is enhanced. It can be used as accent color in accessories. Consider Ultramarine shoes or handbags against a neutral-colored outfit. When paired with metallics like gold or silver, it creates a glamorous and luxurious look. However, it should be used sparingly in everyday wear, as it can be overwhelming. Instead, opt for Ultramarine accents or accessories to make a statement.
Interior Design
In interior design, Ultramarine serves as an excellent accent color to introduce depth and sophistication to a room. It can be used on an accent wall in a living room or bedroom to create a focal point. Consider using it for decorative pillows, curtains, or rugs to add a pop of color to a neutral space. It pairs beautifully with white, gray, or cream-colored walls, creating a balanced and harmonious ambiance. Be mindful of the room's lighting, as Ultramarine can make a small space feel darker. Use it strategically to enhance the overall aesthetic and create a sense of luxury.