Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #070D94, is a deep blue color with a rich history. Originally derived from the rare and expensive mineral lapis lazuli, ultramarine was highly prized by artists during the medieval and Renaissance periods. The name "ultramarine" literally means "beyond the sea," reflecting its origin from overseas sources. Today, synthetic ultramarine is widely available, making it a more accessible color for various applications. It is known for its excellent lightfastness and vibrant hue. In color psychology, ultramarine is often associated with royalty, wisdom, and spirituality. The depth and intensity of this color evoke feelings of calmness, confidence, and sophistication. Its usage is extensive in various fields, ranging from fine arts to digital design.
The color #070D94, also known as Ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its very dark hue results in low contrast when used against lighter backgrounds, making text and other visual elements difficult to discern. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. Therefore, when using this color for text or interactive elements, it's imperative to pair it with a very light color, such as white or a pale yellow, to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Furthermore, avoid using this color as the sole means of conveying information, as colorblind users may not be able to distinguish it from other dark shades. Supplement with text labels, icons, or patterns to ensure inclusivity. Careful consideration of font weight and size can also mitigate some of the readability issues.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Ultramarine, with its rich and deep tone, can be effectively used in website headers and footers to create a sense of sophistication and professionalism. In UI design, this color can highlight interactive elements, such as buttons and links, drawing the user's attention to key actions. It works best when paired with complementary colors like yellow or gold to create a visually balanced interface. The color also adds depth and a polished look, enhancing user experience and brand perception. It is essential to balance the usage to ensure readability and avoid overwhelming the user.
Fashion Design
Ultramarine is a classic and elegant color choice for formal wear, especially for evening gowns or suits. Its rich and sophisticated hue can add a touch of refinement to any outfit. It pairs well with metallic accessories like silver or gold, and can be accessorized with neutral colors such as black or white for a balanced look. The color suits various skin tones and enhances the wearer's confidence. Ultramarine can also be incorporated into makeup, such as eyeshadow or eyeliner, to accentuate the eyes and create a striking look.
Interior Design
Ultramarine, known for its depth and richness, is an excellent choice for creating a calming and sophisticated atmosphere in interior spaces. It is particularly well-suited for accent walls in living rooms or bedrooms, providing a focal point that draws the eye. The color complements natural materials like wood and stone, adding a touch of elegance to the space. It can be paired with lighter hues such as cream or beige to balance the intensity and create a sense of serenity. The right application can transform a room into a relaxing sanctuary.