Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #070C94, is a deep, rich blue hue with a strong presence. It is a color often associated with royalty, wisdom, and tranquility. In color theory, Ultramarine belongs to the blue color family, which is known for its calming and serene qualities. The hexadecimal code #070C94 indicates that the color is composed of a small amount of red (07), a slightly larger amount of green (0C), and a significant amount of blue (94), resulting in its distinctive deep blue appearance. Ultramarine's historical significance dates back to ancient times, where it was derived from the precious gemstone lapis lazuli, making it a highly valued pigment for artists.
The color #070C94, also known as Ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its low lightness value results in poor contrast against light backgrounds, making text and interface elements difficult to read. According to WCAG guidelines, sufficient contrast is crucial for readability. To ensure accessibility, it's imperative to pair this color with very light shades, such as white or very pale yellows. Using a contrast checker tool is highly recommended to verify that the contrast ratio meets the minimum requirements for different levels of compliance. Furthermore, avoid using this color for essential information or interactive elements without careful consideration of contrast. Providing alternative visual cues, such as icons or text labels, can also enhance usability for users with color blindness or low vision.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Website Design
Ultramarine can be used as the primary color for a financial institution's website to convey trust and reliability. Its depth and sophistication can create a sense of stability and security, essential in the finance industry. The color can be incorporated into the website's header, navigation menu, and call-to-action buttons. To ensure readability, white or light gray text should be used against the Ultramarine background. The overall design should be clean and uncluttered, with a focus on user experience.
Interior Design Accent
In interior design, Ultramarine can be used as an accent color to add depth and richness to a room. It works well in spaces where a sense of calm and serenity is desired, such as bedrooms or reading nooks. Ultramarine can be incorporated through throw pillows, artwork, or a statement wall. To balance the intensity of the color, it should be paired with neutral tones, such as white, beige, or gray. Natural materials like wood and linen can also complement the color and create a warm and inviting atmosphere.
Mobile App Brand Color
For mobile application design, Ultramarine can serve as a brand color to create a visually appealing and user-friendly interface. It can be used for headers, buttons, and other interactive elements to guide users through the app's functionality. It is crucial to ensure that the text and icons on the app are legible and accessible, regardless of the user's device or lighting conditions. Employing a consistent color scheme and typography throughout the application will enhance the overall user experience and brand identity.