Ultramarine
General Information about Ultramarine
The hex color #070B94, also known as Ultramarine, is a deep and intense shade of blue. In the RGB color model, it consists of 0.07 red, 0.043 green, and 0.58 blue. Its CMYK values are 0.88, 0.81, 0.00, and 0.41. Ultramarine is often associated with depth, stability, and trust, making it a popular choice for corporate branding and designs that aim to convey reliability. Historically, ultramarine was a highly prized pigment made from lapis lazuli, which made it exceptionally expensive and reserved for significant artistic endeavors. Today, synthetic versions provide a more accessible option, allowing for widespread use in various applications, from digital design to physical products.
The hex color #070B94, also known as Ultramarine, presents significant accessibility challenges due to its dark nature. When used as a background color, it requires very light text to ensure sufficient contrast for readability, ideally white (#FFFFFF) or a very pale yellow. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA standards. Ultramarine's low luminance can make it difficult for users with visual impairments to distinguish text or interactive elements. It is crucial to test color combinations with accessibility tools to verify compliance and to provide alternative styling options, such as high-contrast themes, to accommodate users' needs. Avoid pairing this color with other dark hues or colors with similar luminance levels to prevent readability issues.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that offers better contrast when used as a background.
A vibrant alternative that can be used as an accent color instead of a primary background, reducing eye strain.
A lighter blue is generally more accessible, especially for users with visual impairments, because it allows for better contrast with both dark and light text.
Applications
Website Headers and Footers
Ultramarine, with its deep and rich tone, can be effectively used in website headers and footers to create a sense of sophistication and professionalism. Its intensity draws the user's eye, making it suitable for highlighting important navigation elements or calls to action. When used sparingly, it can add a touch of elegance and depth, especially in designs aiming for a classic or formal aesthetic. Careful consideration should be given to the surrounding colors to ensure readability and visual balance.
Interior Design Accents
In interior design, Ultramarine can serve as an accent color in a minimalist space to add depth and visual interest. It works exceptionally well in upholstery or decorative pieces, where its richness can complement neutral walls and furniture. When using it in a room, it is best to balance the intensity of this shade with lighter tones to prevent the space from feeling too enclosed or dark. Consider using it sparingly to highlight architectural features or create focal points.
Fashion Statement Color
In fashion, Ultramarine can be utilized as a statement color for evening wear or accessories. Its deep hue can add a touch of drama and sophistication to an outfit. It pairs well with metallics like gold and silver, enhancing its richness and creating a luxurious feel. When incorporated into everyday wear, consider using it in smaller doses, such as in scarves or shoes, to add a pop of color without overwhelming the look.