Arapawa
General Information
#070B77, also known as Arapawa, is a dark shade of blue with a strong presence. It belongs to the blue color family, known for its association with calmness, stability, and depth. In a RGB color model, #070B77 consists of 2.75% red, 4.31% green, and 46.67% blue. In a CMYK color model, #070B77 consists of 94% cyan, 91% magenta, 0% yellow and 53% black. Its hexadecimal representation makes it easily usable in digital design and web development. This color evokes feelings of sophistication and can be effectively used to create a sense of elegance and mystery. Its depth makes it a suitable choice for backgrounds or accents where a strong, understated impact is desired. Understanding the color composition helps designers to better utilize it in various applications.
The color #070B77, a deep, dark shade of blue, presents significant accessibility challenges, especially in web design. Its low luminance value means it requires very light text (white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is needed for standard text and 3:1 for large text. Using #070B77 as a background with dark text would fail these criteria, making the content difficult or impossible for users with visual impairments to read. When incorporating this color, careful consideration must be given to its pairing with contrasting colors and font sizes to meet accessibility standards and provide an inclusive user experience. Tools for checking contrast ratios are highly recommended during the design process to avoid accessibility issues. Ensure that interactive elements using this color have appropriate focus indicators for keyboard navigation.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #070B77 can be used as a background for hero sections or call-to-action buttons to create a sense of depth and sophistication. However, it requires careful pairing with light-colored text and elements to ensure readability and accessibility. Consider using it for subtle accents or as a secondary color to avoid overwhelming the user interface. It can also be used for data visualization, such as charts and graphs, to represent important information in a visually appealing manner, but always ensure sufficient contrast with other elements for clarity.
Interior Design
In interior design, #070B77 can be applied as an accent wall color in a bedroom or study to create a calming and sophisticated atmosphere. Pair it with light-colored furniture and accessories to balance the darkness and prevent the room from feeling too closed in. It can also be incorporated through textiles, such as curtains, rugs, or throw pillows, to add depth and visual interest to a space. Consider using metallic accents, like gold or silver, to complement the richness of the blue and create a luxurious feel.
Fashion
In fashion, #070B77 can be used as a primary color for elegant evening wear or formal attire. Its deep hue exudes sophistication and can be paired with silver or gold accessories for a glamorous look. Consider using it for statement pieces like dresses, blazers, or handbags to add a touch of mystery and intrigue to your wardrobe. This color works well with various skin tones and can be incorporated into both summer and winter outfits to create a timeless and stylish appearance.