Ultramarine
General Information about #070899 (Ultramarine)
The hexadecimal color code #070899 represents a dark shade of blue, commonly referred to as Ultramarine. This color is composed of 2.7% red, 3.1% green, and 60% blue. In the RGB color model, #070899 consists of 7 red, 8 green, and 153 blue. When represented in the CMYK color model, it comprises 95% cyan, 95% magenta, 0% yellow, and 40% black. Ultramarine, derived from the Latin 'ultramarinus' meaning 'beyond the sea,' was originally made from ground lapis lazuli, a rare and expensive stone. Today, synthetic versions are widely available, making it an accessible pigment for various applications. It is often associated with depth, stability, and wisdom. The color has a rich history, being used extensively in Renaissance paintings and religious art.
The color #070899, also known as Ultramarine, presents significant accessibility challenges, especially in web design. Its extremely dark hue results in very low contrast against standard light backgrounds, making text or interactive elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. Using #070899 for text requires a very light color for the background to meet minimum contrast ratios. When using this color for backgrounds, lighter text or elements must be implemented. It's essential to consider users with color blindness who may struggle to differentiate this color from black or other dark shades. Therefore, careful consideration and testing are vital to ensure that content remains accessible to all users. Providing alternative color schemes or contrast adjustment options can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Branding and Corporate Identity
Ultramarine, with its rich and deep hue, serves as an excellent choice for branding elements, lending an air of sophistication and trustworthiness. Its use in logo design, website themes, and marketing materials can convey a sense of stability and professionalism. Furthermore, this color works exceptionally well in the finance sector, symbolizing security and reliability, making it ideal for financial institutions or investment firms aiming to establish a reputable presence. The depth of Ultramarine also provides a sense of luxury, making it suitable for high-end brands or products.
UI/UX Design
In UI/UX design, #070899 can be employed to create a modern and sleek interface. It is particularly effective for navigational elements, call-to-action buttons, and interactive components. However, given its dark nature, careful attention must be paid to contrast ratios to ensure optimal readability and accessibility. Pairing it with lighter accent colors can result in a visually appealing and user-friendly experience. The use of this color for interactive elements must be tested and revised for full accessibility. This includes ensuring that the contrast ratio is high enough for people with visual impairments.
Fashion and Interior Design
Ultramarine can be used for evening wear or formal dresses to create a sophisticated and elegant look. It pairs well with silver or gold accessories, adding a touch of luxury. In interior design, Ultramarine can be used as an accent color for walls, furniture, or decor to create a calming and refined atmosphere. It works well with neutral colors such as white, gray, or beige, adding depth and visual interest to a room.