Ultramarine

General Information about #070891

The hexadecimal color code #070891 represents a deep shade of ultramarine, characterized by its strong blue hue with a subtle hint of violet. In the RGB color model, it consists of 0.03% red, 0.03% green, and 56.86% blue. This color is frequently associated with qualities such as depth, stability, and intelligence. Ultramarine has a rich history, originally derived from the precious mineral lapis lazuli. Historically, it was highly valued as a pigment for paintings, particularly during the Renaissance period. The color's rarity and intense hue made it a symbol of wealth and prestige. Today, synthetic ultramarine is readily available, but its association with luxury and sophistication remains. In color psychology, dark blues like #070891 are often used to convey trust, authority, and a sense of calm. Therefore, it is a popular choice for branding and design in industries such as finance, technology, and healthcare.

The color #070891, a deep shade of ultramarine, presents significant accessibility challenges, especially concerning color contrast. When used as text against a white background, it can be difficult for users with visual impairments to read. The contrast ratio is considerably low, failing to meet WCAG (Web Content Accessibility Guidelines) standards for normal text. To improve accessibility, it is recommended to pair this color with lighter hues, such as yellows, creams, or light blues, to ensure sufficient contrast. Using a color contrast checker can help determine appropriate pairings. Additionally, avoid using this color for essential interactive elements without sufficient visual cues, as users might miss them. Consider providing alternative visual cues like underlines or icons to enhance usability for everyone. Remember that accessible design benefits all users, not just those with disabilities, by creating a more inclusive and user-friendly experience.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accent

  In web design, #070891 can be used sparingly as an accent color for headers, buttons, or graphical elements to add depth and sophistication. Due to its dark nature, it's best paired with lighter backgrounds or text colors to ensure readability and accessibility. For example, a website for a financial institution could use this color to convey trust and stability, but should balance it with ample white space and legible typography. It can also be used for creating visually appealing charts and graphs where a strong, distinct color is needed to differentiate data points. However, care should be taken to avoid overuse, as it can easily overwhelm the user experience.

• Fashion and Apparel

  In the fashion industry, this deep ultramarine can be incorporated into clothing designs to evoke a sense of elegance and mystery. It is well-suited for evening wear, such as gowns or tailored suits, where its richness can be fully appreciated. As an accent color, it can be used in accessories like scarves or handbags to add a touch of sophistication to an outfit. When combined with lighter fabrics, such as silk or chiffon, the color's depth is enhanced, creating a visually striking effect. Designers can use this color to create a sense of luxury and refinement, appealing to customers seeking high-end fashion pieces. However, it is important to balance the color with complementary shades to avoid an overly dark or somber look.

• Interior Design

  In interior design, #070891 can be used as an accent color for walls, furniture, or decorative elements to add a touch of sophistication and depth to a room. It pairs well with neutral colors like beige, gray, or white to create a balanced and harmonious space. For example, a living room could feature a dark blue accent wall, complemented by light-colored furniture and accessories. This color can also be used in smaller doses, such as in cushions, curtains, or artwork, to add a pop of color without overwhelming the room. It is particularly effective in creating a cozy and inviting atmosphere in bedrooms or studies, where its calming and serene qualities can be fully appreciated.

Complementary color

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