Ultramarine
General Information about Ultramarine (#070791)
The color #070791, commonly known as Ultramarine, is a deep and intense shade of blue. It belongs to the blue color family and has a rich history, originally derived from the precious mineral lapis lazuli. In the RGB color model, it is composed of 0.03 red, 0.03 green, and 0.57 blue. In the CMYK color model, used in printing, it consists of 95 cyan, 95 magenta, 0 yellow, and 43 black. Ultramarine is often associated with feelings of depth, stability, and authority. It is commonly used in corporate branding to convey trustworthiness and professionalism. Its historical significance and rich pigment make it a popular choice in art and design. The color is also widely recognized in the web design field.
The color #070791, a deep ultramarine, presents considerable accessibility challenges. Its dark nature means it requires very light text (ideally white or a very pale yellow) to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. This color will likely require careful selection of text colors and sizes to meet these standards. When using this color for interactive elements like buttons, ensure that hover and focus states also provide adequate contrast. Consider providing alternative color schemes for users with visual impairments or color blindness, as the deep blue might be difficult to distinguish for some users. Thorough testing with accessibility tools is crucial to ensure inclusivity. Additionally, avoid using this color as the sole indicator of important information; supplement it with text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
This deep ultramarine evokes feelings of trust, loyalty, and authority, making it ideal for financial institutions and corporate branding. Its association with stability and confidence makes it suitable for logos, website headers, and marketing materials where building trust is essential. The color can also be used to create a sense of sophistication and professionalism, making it fitting for presentations and reports. Be mindful of accessibility as light fonts would work best on this color.
Interior Design
Ultramarine, reminiscent of the deep sea and twilight skies, creates a serene and calming atmosphere in interior design. It can be used as an accent wall color in bedrooms or studies to promote relaxation and focus. When paired with lighter neutrals like white or beige, it provides a sophisticated contrast. In smaller doses, it can be used in decorative elements like cushions, rugs, or artwork to add depth and visual interest without overwhelming the space. When used, make sure there is enough light in the room.
Fashion and Beauty
This shade, reminiscent of twilight skies and midnight seas, can be powerful when used as a base color for nail polish and eyeshadows. Ultramarine can convey elegance and mystery. When used in apparel, it adds a touch of sophistication and can be used in evening gowns, formal wear, or even as an accent color in accessories like scarves and handbags. It pairs well with metallic accents and can complement various skin tones. When used in smaller doses it can be used to accent lighter colors.