Ultramarine
General Information about Ultramarine (#070593)
The hex color code #070593 represents a very dark shade of blue, specifically categorized as Ultramarine. It is composed of 2.7% red, 2% green, and 57.6% blue. In the RGB color model, this translates to (7, 5, 147). Ultramarine is known for its rich, deep hue reminiscent of the precious pigment derived from lapis lazuli. This color is often associated with royalty, wisdom, and spirituality. Its high blue component gives it a cool and calming effect, making it suitable for designs aiming to evoke trust and serenity. It is important to note that due to its darkness, using #070593 effectively requires careful consideration of contrast with surrounding colors, especially for text and interactive elements, to ensure accessibility and readability.
The color #070593, a deep ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its very low luminance (brightness) results in extremely poor contrast against light backgrounds, making text and graphical elements difficult to discern. According to WCAG guidelines, this color fails most contrast ratio tests, requiring careful consideration of foreground and background color pairings. To improve accessibility, it is crucial to use a very light color for text or interactive elements placed on this dark blue background. Alternatively, consider lightening the base color itself to achieve a more acceptable contrast ratio. Proper color contrast is vital to ensure usability for individuals with low vision or color blindness, and it enhances the overall user experience for all users. Therefore, extensive testing with accessibility tools is recommended when using this color in design.
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Applications
Financial Institutions & Educational Platforms
Ultramarine (#070593) evokes feelings of trust and stability, making it suitable for financial institutions' websites and applications. It provides a sense of security and reliability. It can also be used in educational platforms to promote knowledge and wisdom. Its deep hue can create a sophisticated and professional atmosphere, reinforcing the institution's credibility. This color should be used strategically with contrasting elements to maintain readability and accessibility. Carefully consider the overall design to ensure the user experience is both visually appealing and functional.
Beauty and Cosmetic Products
In the beauty industry, ultramarine can be used for packaging and branding of high-end cosmetic products. It conveys a sense of luxury and exclusivity, attracting customers seeking premium items. The color can also be incorporated into eye shadow palettes and eyeliner formulations to create striking and dramatic looks. It can also be used for spas or wellness centers, representing peace, serenity and tranquility. It is important to pair ultramarine with complementary colors like gold or silver to enhance its elegance and sophistication.
Interior Design Accent Color
Ultramarine (#070593) can be used as an accent color in interior design, especially in rooms designed for relaxation, such as bedrooms or studies. It adds depth and sophistication when used in textiles, wall art, or decorative objects. This color pairs well with neutral tones like beige, grey, or white, creating a balanced and calming atmosphere. It can also be used in furniture pieces to create a focal point in the room. Consider incorporating natural elements like wood or plants to complement the ultramarine accents and enhance the overall aesthetic.