Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #070494, is a deep and intense shade of blue. Historically, ultramarine was derived from the rare and expensive mineral lapis lazuli, making it a highly prized pigment used in Renaissance paintings. Today, synthetic ultramarine is widely available, offering the same rich color at a fraction of the cost. The color is often associated with royalty, intellect, and the vastness of the ocean. In color psychology, dark blues like ultramarine evoke feelings of calmness, trust, and authority. It's often used in branding and design to convey a sense of stability and professionalism. The color's depth and complexity make it a versatile choice for various applications, from digital interfaces to interior design, although its darkness requires careful consideration of contrast and accessibility.
The color #070494, a deep ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of 4 results in extremely poor contrast against light backgrounds, making text and user interface elements difficult to discern. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text to ensure readability. This color fails to meet these standards when paired with white or other light colors. To improve accessibility, consider using #070494 sparingly, primarily for decorative purposes. When used for text or interactive elements, it must be paired with very light colors such as #FFFFFF or #F0F0F0 to achieve an adequate contrast ratio. Alternatively, using a lighter shade of blue or a completely different color palette would greatly enhance the user experience for individuals with visual impairments and ensure broader accessibility compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, ultramarine can be used sparingly as an accent color to draw attention to specific elements or create a sense of depth and sophistication. However, due to its low visibility against most backgrounds, it is not recommended for large blocks of text or critical user interface components. If used for text, it should be paired with a very light background color to ensure sufficient contrast. For example, it could be used for highlighting code snippets, creating subtle borders, or as a background for small icons. Ensure to check contrast ratios to make sure the color is readable.
Interior Design Accent
In interior design, ultramarine can be used to create a calming and sophisticated atmosphere, particularly in bedrooms or studies. It works well as an accent wall color or for upholstery on furniture. However, it's important to balance the darkness of the color with lighter elements to prevent the room from feeling too closed in. Incorporate light-colored furniture, accessories, and ample lighting to brighten the space and create a harmonious balance. This color works well with whites and creams.
Fashion Design Accent
In fashion, ultramarine can be used to create a bold and sophisticated look. It works well for evening wear, statement pieces, or as an accent color in accessories. Pair it with neutral colors like black, white, or gray for a classic look, or combine it with brighter colors like yellow or orange for a more daring and playful ensemble. Consider using ultramarine for dresses, suits, or accessories such as scarves, bags, or jewelry. This color can be used to dress up or dress down, depending on the occasion.