Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #070299, is a deep, saturated blue hue reminiscent of the pigment derived from lapis lazuli. Historically, ultramarine was highly prized for its brilliance and permanence, making it a favored color among artists for centuries, particularly during the Renaissance. The name 'ultramarine' literally means 'beyond the sea,' referring to the fact that the pigment was originally imported to Europe from mines in Afghanistan. Today, synthetic ultramarine is readily available, offering the same vibrant color at a fraction of the cost. This intense blue possesses a strong visual impact and evokes feelings of depth, mystery, and sophistication.
The color #070299, a deep ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its very low luminance (brightness) results in extremely poor contrast against common background colors like white. Text rendered in this color on a white background, or conversely, white text on this color, will be difficult, if not impossible, for many users to read comfortably. Following WCAG guidelines, the contrast ratio must be at least 4.5:1 for normal text and 3:1 for large text. Ultramarine is unlikely to meet these standards with lighter backgrounds. Web developers should use contrast checking tools to verify sufficient contrast and consider alternatives with higher luminance or pair ultramarine with carefully chosen, contrasting colors to ensure readability and usability for all users, including those with low vision or color blindness. Avoid using it for critical information.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that still retains the richness of ultramarine but provides better contrast against white backgrounds.
A vibrant, contrasting color that can be used in conjunction with ultramarine to highlight important elements.
A more desaturated blue that provides a softer, more muted feel while improving readability.
Applications
Web Design Accent
In web design, ultramarine can be used sparingly as an accent color for buttons, links, or headers to add a touch of sophistication and depth. However, due to its low contrast, it should not be used for large blocks of text or critical interactive elements. Consider pairing it with lighter, more accessible colors for a balanced and user-friendly design. It might be effective for backgrounds in dark mode designs where its darkness blends well, but even then, ensure text contrast remains high. It can also be used on hover states, or small icons where readability is less critical.
Interior Design Accent
In interior design, ultramarine can be used to create a dramatic and luxurious atmosphere. It works well in bedrooms, studies, or living rooms as an accent wall color or for upholstered furniture. Pair it with metallic accents like gold or silver and rich textures like velvet or silk to enhance its opulence. Be mindful of the room's lighting, as ultramarine can make a space feel darker. Counterbalance this effect by incorporating lighter elements and ample artificial light.
Fashion Accent
In fashion, ultramarine is a bold and elegant choice for evening wear, accessories, or statement pieces. It can be incorporated into dresses, blouses, or skirts, and paired with neutral colors like black, white, or beige for a sophisticated look. Alternatively, it can be combined with contrasting colors like yellow or orange for a more vibrant and eye-catching ensemble. When used in accessories like scarves, handbags, or shoes, it can add a pop of color to a more subdued outfit.