Dark Blue
General Information
The hex color code #0700B4 represents a very dark shade of blue. In the RGB color model, it consists of 7/256 red, 0/256 green, and 180/256 blue. This translates to approximately 2.75% red, 0% green, and 70.59% blue. The color is located in the blue hue range, closer to the indigo or violet end of the spectrum. It's a deep, intense color that can evoke feelings of trust, authority, and depth. Due to its darkness, it is most effective when used sparingly, and paired with brighter or lighter hues to avoid overwhelming the viewer. Its dark nature means it can easily overpower a design if not balanced appropriately with lighter colors.
The color #0700B4, a very dark blue, presents significant accessibility challenges, particularly concerning color contrast. When used as text, it requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure that users with visual impairments can easily perceive the content. Using this color for crucial interactive elements like buttons or links demands careful consideration of the surrounding colors to provide sufficient visual distinction. If not used carefully, it may cause eye strain. In cases where sufficient contrast is not feasible, consider using alternative colors or adding visual cues, such as underlines or icons, to convey meaning and functionality. The color should not be the only mean of conveying important information.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #0700B4 can be used sparingly as an accent color to highlight specific elements or sections of a website, such as headers, navigation menus, or calls to action. Because of its darkness, it is not recommended to use as a background color for large sections of text because that causes eye strain for most users. When used as text it requires a very light background. Also it can be used for icons or logos to convey a sense of sophistication and trustworthiness. When used in combination with lighter shades, it can create a visually appealing and balanced design.
Beauty and Cosmetics
In the beauty industry, particularly in nail polish or eye shadow, #0700B4 can provide a dramatic and intense look. It can be used to create a bold and sophisticated statement, especially when paired with metallic or shimmery accents. It can be used for branding for companies that provide digital products.
Fashion Design
In fashion, #0700B4 can be used in evening wear or formal attire to convey elegance and sophistication. It's most suitable as an accent color to bring contrast. It can also be incorporated into accessories like handbags or scarves to add a touch of color to a more neutral outfit. For creating brand logos it is used to convey elegance and formality.