Science Blue
General Information
The hex color #0668D0, also known as Science Blue, is a deep, vibrant shade of blue that evokes feelings of trustworthiness, intelligence, and stability. It falls within the blue color family, specifically a medium-dark hue that provides a sense of depth and sophistication. In the RGB color model, #0668D0 is composed of 2.4% red, 40.78% green, and 81.57% blue. This composition results in a color that is predominantly blue, with a significant green component that adds brightness and vibrancy. Science Blue is commonly used in branding and design where conveying professionalism, reliability, and a sense of innovation is desired. It is a popular choice for technology companies, educational institutions, and scientific organizations due to its association with knowledge and progress.
The hex color #0668D0, also known as Science Blue, presents some accessibility challenges primarily due to its relatively low luminance. When used as text on a white background, it might not meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines) for level AA or AAA compliance. A contrast ratio of at least 4.5:1 is generally suggested for standard text and 7:1 for small text for AA compliance. For AAA compliance, the ratios are higher. Therefore, when using #0668D0 for text, it's crucial to pair it with a light background or use a darker shade of blue or other color to ensure readability for users with visual impairments. In user interface design, consider using #0668D0 for larger elements like buttons or headings, where size contributes to legibility. Always test color combinations with accessibility tools to ensure compliance.
Shades
Digital Color Formats
Alternative colors
- #044a99
A slightly darker shade of blue that provides better contrast against white backgrounds, improving readability and accessibility.
- #3399ff
A lighter shade of blue that can be used as a background color paired with darker text for improved contrast.
- #6488b0
A muted, desaturated blue providing a calm, neutral alternative that works well with various design styles without overpowering other elements.
Applications
Healthcare Branding
Science Blue (#0668D0) can be used to create a calm and inviting atmosphere in healthcare settings. Its association with trustworthiness and stability makes it suitable for clinic websites, patient education materials, and even interior design elements. The color can help reduce anxiety and promote a sense of well-being. When used in conjunction with lighter and warmer colors, it can create a balanced and comforting environment conducive to healing and recovery. Consider using this blue for accent walls, signage, or informational graphics to maintain a professional yet approachable aesthetic.
Interactive UI Elements
In web development, Science Blue is effective for highlighting key interactive elements like buttons, links, and call-to-action areas. The hue draws attention without being overly aggressive, making it suitable for user interfaces in software and web applications. When designing a website for a technology startup or a data analytics platform, using Science Blue can communicate reliability, innovation, and technical expertise. It works well paired with neutral backgrounds and complementary colors to create a modern and professional look. Proper contrast with text is crucial to ensure accessibility.
Fashion
Science Blue can be used in fashion to add a pop of color to an outfit. It can be used for accessories such as scarves, handbags, or shoes. It is often combined with neutral colors such as gray, white, or black for a sophisticated look. It is also a popular color for casual wear, such as jeans or t-shirts. Science blue also suits formal wear, such as prom dresses, and can make a statement, but not be overwhelming.