Endeavour
General Information about #0667AE (Endeavour)
The color #0667AE, also known as Endeavour, is a deep, muted blue hue. It evokes feelings of stability, trustworthiness, and calmness, making it a popular choice for corporate branding and professional settings. In the RGB color model, it consists of 0.4% red, 40.4% green, and 68.2% blue. In the CMYK color model, used in printing, it is composed of 99% cyan, 41% magenta, 0% yellow, and 32% black. This color is often associated with qualities such as intelligence, efficiency, and serenity. Its relatively low saturation makes it suitable for backgrounds and text, though accessibility should be considered to ensure sufficient contrast. This color is perfect for minimalistic website designs.
The hex color #0667AE, also known as Endeavour, presents some accessibility considerations, primarily due to its relatively low luminance. When used as a foreground color against a white or very light background, it may not provide sufficient contrast for users with visual impairments, potentially violating WCAG guidelines for color contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. It's crucial to evaluate the color's contrast ratio with its intended background to ensure readability and usability for all users. Utilizing color contrast checkers and adhering to accessibility best practices is essential for inclusive design. Consider using this color with a very light color as a background or use this color as background with a white or very light font color.
Shades
Digital Color Formats
Alternative colors
- #3498db
A slightly lighter shade that improves contrast against white backgrounds while retaining a similar aesthetic.
- #00416a
A darker shade that provides better contrast when used as a background color for light text.
- #066770
A shade with less blue, which is more accessible for people with blue color blindness.
Applications
Website Headers and Footers
Endeavour (#0667AE) can be effectively used in website headers and footers to establish a professional and trustworthy brand image. Its cool and calming nature creates a sense of stability and reliability, making it suitable for businesses in finance, technology, and consulting. The color pairs well with light gray or white backgrounds and can be complemented with accents of brighter blues or greens for visual interest. Use this color with a light font color.
Data Visualization
In data visualization, Endeavour can be used to represent a specific category or data set within charts and graphs. Its distinct hue allows for easy differentiation from other data points, enhancing clarity and comprehension. It's particularly effective when combined with complementary colors to highlight key trends or comparisons. Try to use different lighter and darker shades of the same color in charts and graphs.
Mobile App UI Elements
In mobile app design, Endeavour can serve as the primary color for UI elements such as buttons, icons, and navigation bars. Its calming effect can improve user experience by creating a sense of relaxation and ease. It is especially suitable for apps focused on productivity, mindfulness, or education. Combine this color with white to create a clean design.