Endeavour
General Information about Endeavour
The color #0663AE, known as Endeavour, is a dark shade of cyan-blue. It evokes feelings of calmness, stability, and trust. In color psychology, blue is often associated with intelligence, efficiency, and serenity. This specific shade, Endeavour, takes its name from Captain Cook's ship, suggesting exploration and adventure. The hex code #0663AE comprises 06 red, 63 green, and AE blue components, indicating a stronger presence of blue and green which results in its unique cyan-blue hue. Endeavour is generally considered a cool color, suitable for conveying professionalism and reliability. It is often used in corporate branding, technology interfaces, and designs where a sense of dependability is desired. When used effectively, Endeavour can create a sophisticated and trustworthy impression.
The Endeavour color (#0663AE) presents some accessibility challenges, primarily due to its relatively low luminance. When used as a background color, it necessitates careful consideration of the foreground text color to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Pairing Endeavour with white or very light shades of yellow or green can achieve acceptable contrast ratios. Black text on an Endeavour background would fail most accessibility checks. For users with visual impairments, especially those with low vision or color blindness, adequate contrast is crucial for readability and overall usability. Designers should use contrast checking tools to verify compliance and may need to adjust the color scheme to meet accessibility standards, possibly exploring lighter tints or shades of Endeavour or opting for entirely different, more accessible color combinations. Careful consideration and testing are essential.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Website Design
Endeavour can be used to create a feeling of trust and security. Its calm nature makes it ideal for websites of financial institutions or security services. The color conveys a sense of reliability and professionalism. The relative darkness of the color is ideal for website headers and footers.
Water-Themed App Design
Endeavour can serve as a dominant color in applications related to water, such as swimming pool or ocean themed apps. In combination with gradients and lighter shades, the color enhances the aquatic aesthetic. Adding a light blue hue or gradient improves the experience.
Fashion Design
In fashion, Endeavour can be used for elegant evening wear or professional business attire. It pairs well with silver or gold accessories for a sophisticated look. The subtle nature of the color provides many opportunities to show off other colors and features.