Endeavour
General Information
The hexadecimal color code #0661AE, commonly known as Endeavour, is a dark shade of blue, exhibiting a blend of blue and cyan tones. In the RGB color model, it consists of 0.4% red, 38% green, and 68.2% blue. This color is frequently employed in various design contexts due to its depth and calming effect. It is often associated with feelings of trust, stability, and professionalism, making it a popular choice for corporate branding and websites. Understanding the color's composition and its psychological effects can help designers effectively utilize it to achieve desired aesthetic and emotional impacts in their projects.
The hex color #0661AE, also known as Endeavour, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to comply with WCAG guidelines. This color might not be suitable for users with visual impairments if paired with similar dark shades. Tools like contrast checkers can help assess the accessibility of color combinations. It's essential to consider the target audience and prioritize accessibility to provide an inclusive user experience, ensuring that content is perceivable and understandable by everyone, regardless of their visual abilities. Adequate contrast is critical for conveying information effectively and preventing eye strain.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0661AE can be used for headers, navigation bars, or call-to-action buttons to create a professional and trustworthy aesthetic. Its deep blue hue evokes feelings of reliability and stability, making it suitable for websites in the finance, technology, or education sectors. When combined with complementary colors like yellow or orange, it can create visually appealing layouts that capture user attention and enhance the overall user experience. The color can also be used as a highlight to draw the eye to important content.
Fashion
#0661AE can be incorporated into fashion designs to add a touch of sophistication and elegance. It works well as a primary color for evening wear or as an accent color for accessories. The deep blue hue complements various skin tones and can be paired with neutral colors like gray or white for a classic look. In men's fashion, it can be used for suits or shirts to convey a sense of professionalism and style, making it versatile choice in almost any type of design.
Interior Design
In interior design, #0661AE can be used to create a calming and serene atmosphere. It works well in bedrooms, living rooms, or home offices. It can be applied to walls as an accent color or used in furniture and decor to add depth and visual interest. The color pairs well with natural materials like wood and stone, creating a cozy and inviting space. Combining with white, beige or other light shades creates a nice contrast.