Endeavour
General Information about Endeavour (#065EAE)
The color #065EAE, known as Endeavour, is a dark shade of blue that belongs to the blue color family. It has a relatively low saturation and luminance, giving it a muted and serious appearance. In the RGB color model, it is composed of 0.47% red, 36.86% green, and 68.24% blue. In the CMYK color model, it consists of 99% cyan, 47% magenta, 0% yellow, and 32% black. This color is often associated with traits like trust, stability, and professionalism, making it a popular choice for corporate branding and website design. Its hexadecimal representation, #065EAE, is commonly used in web development to define the color of elements on a webpage. Endeavour is a color that evokes feeling of serenity, but it is also a sophisticated color. The name 'Endeavour' is derived from Captain Cook's ship.
The hex color #065EAE, also known as Endeavour, presents some accessibility challenges, especially when used as a background color for text. Due to its relatively low luminance, it's crucial to ensure sufficient contrast with the foreground text color. A light color like white or a very pale yellow would be appropriate choices to achieve a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards, specifically a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using a color contrast checker tool is recommended to verify compliance. When used for interactive elements like buttons or links, consider adding visual cues besides color to ensure that users with color vision deficiencies can perceive the element's state. For instance, you could include an underline for links or a border for buttons. Also make sure to test with assistive technology.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Endeavour (#065EAE) can be utilized in website design to create a sense of professionalism and trust. Its deep blue hue works well for header backgrounds, call-to-action buttons, or as an accent color to highlight important information. In user interface design, it can be used to indicate selected states or active elements. It is important to pair the Endeavour color with a light, contrasting text color like white or light yellow for optimal readability. It is also important to consider its use in a broader color palette that includes neutral colors to ensure a balanced and accessible user experience. The color is best used in combination with other, more bright and prominent colors to not overpower the design.
Fashion and Interior Design
In the fashion industry, Endeavour can be a sophisticated choice for evening wear or formal attire. The color evokes a sense of elegance and can be used for dresses, suits, or accessories. It pairs well with silver or gold accents. In interior design, this color can be used for accent walls, furniture upholstery, or decorative accessories to create a calming and refined atmosphere. The dark color must be balanced with lighter, warmer tones to make the room more inviting. Avoid using it in small spaces, because the room may appear smaller.
Graphic Design
In graphic design, Endeavour can be used to create logos, branding materials, and marketing collateral. Its deep blue hue can convey a sense of stability, reliability, and trustworthiness. It is often used by financial institutions, technology companies, and government agencies. The color looks best when it is used sparingly and in combination with other colors like white or light gray.