Endeavour

General Information about #0657AE

The color #0657AE, also known as Endeavour, is a deep shade of blue often associated with qualities such as trust, intelligence, stability, and professionalism. In the RGB color model, it consists of 2.4% red, 34.1% green, and 68.2% blue. It's commonly used in corporate branding, web design, and various forms of digital art where a sense of reliability and sophistication is desired. The color's hex code, #0657AE, provides a standardized way to represent this particular shade, ensuring consistency across different media and platforms. Its relatively low saturation makes it a versatile choice for backgrounds and accents, allowing other design elements to stand out.

The color #0657AE, also known as Endeavour, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color, it requires careful selection of background colors to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Light yellows, oranges, or off-whites might serve as suitable background pairings. It's vital to assess color combinations using accessibility tools to confirm compliance. Furthermore, avoid using #0657AE as the sole indicator of interactive elements; supplement it with text labels or other visual cues to guarantee usability for all users, including those who are colorblind.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Endeavour (#0657AE) can serve as a primary color for websites in the tech or finance sectors, lending a sense of trust and innovation. It can be used for headers, navigation bars, or call-to-action buttons. However, it's crucial to pair it with accessible complementary colors to ensure readability and user experience. Consider using it as an accent color against a neutral background to avoid overwhelming the user. This color could also be effective in data visualizations to represent important trends or key performance indicators.

• Branding

  Endeavour can be employed in branding for companies aiming to convey professionalism and reliability. It is suitable for logos, marketing materials, and office interiors. When used in a logo, it can create a sense of stability and trustworthiness. In marketing, it can be paired with lighter, complementary colors to draw attention and create visual interest. For office spaces, it can be used as an accent color to promote calmness and focus among employees, especially when combined with neutral tones.

• Fashion

  In fashion, #0657AE (Endeavour) can be used in formal wear or elegant casual outfits. It works well for dresses, suits, or blouses, providing a sophisticated and calming touch. It pairs well with neutrals like gray, white, or beige for a balanced look. As an accent color, it can appear on scarves, ties, or handbags to add a pop of color to an otherwise neutral ensemble. Endeavour can also be used to create a nautical theme, especially when combined with white and red accents.

Complementary color

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