Science Blue
General Information
Science Blue, represented by the hexadecimal color code #064ED0, is a medium-dark shade of blue with a strong presence. It's a vibrant color that evokes feelings of trust, stability, and intelligence. In the RGB color model, it is composed of 2.4% red, 30.6% green, and 81.6% blue. In the CMYK color model, used for printing, it consists of 97% cyan, 62% magenta, 0% yellow, and 18% black. This color is often associated with technology, science, and corporate environments due to its professional and dependable appearance. Its high blue component makes it naturally calming, while the touch of green adds a sense of freshness and innovation.
The color #064ED0, also known as Science Blue, presents some accessibility challenges primarily due to its relatively low contrast with lighter backgrounds. When used as text, it may be difficult for users with visual impairments to read comfortably. To enhance accessibility, consider pairing it with significantly lighter or darker background colors to achieve a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Also, avoid using this color as the sole indicator for interactive elements; supplement it with labels, icons, or other visual cues to ensure usability for all users, including those with color vision deficiencies. Providing alternative text descriptions for images using this color is also a good practice.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Science Blue can be used for primary buttons or key navigational elements to draw user attention. Due to its vibrancy, it is best used sparingly, complementing neutral background colors like white or light gray. Avoid using it for extensive blocks of text, as its contrast may cause eye strain. When used for interactive elements, ensure sufficient size and spacing to enhance usability on touch devices. It can be effectively combined with other shades of blue or complementary colors in the orange family to create a balanced visual experience.
Fashion and Interior Design
In fashion, Science Blue can be used as an accent color in clothing or accessories to add a pop of color to an outfit. It pairs well with neutral colors like gray, black, and white, as well as other shades of blue. For example, a Science Blue scarf or handbag can add a touch of brightness to a simple outfit. In interior design, Science Blue can be used as an accent wall color or in decorative elements like pillows and throws to create a calming and sophisticated atmosphere. It works well in bedrooms, living rooms, and home offices.
Branding and Marketing
Science Blue can be used in branding and marketing materials to convey a sense of trust, reliability, and innovation. It is often used by tech companies and financial institutions to project a professional and forward-thinking image. The color can be incorporated into logos, website designs, and marketing campaigns to create a consistent brand identity. When used effectively, Science Blue can help a brand stand out from the competition and create a lasting impression on customers.