Downriver
General Information about #062757
The hex color #062757, often referred to as 'Downriver,' is a deep, dark shade of blue. It belongs to the blue color family and is characterized by its low saturation and luminance. In the RGB color model, it consists of 6 red, 39 green, and 87 blue. This color evokes feelings of calmness, stability, and sophistication. Due to its darkness, it is often used to convey a sense of authority and trustworthiness. In various cultures, deep blues are associated with intelligence, power, and seriousness, making it a popular choice for corporate branding and professional settings. Understanding the properties of this color helps in effectively utilizing it in design and visual communication.
The color #062757, a deep, saturated blue, presents some accessibility challenges, particularly in text-based applications. Its low lightness value (relative luminance of approximately 0.01) means that it requires very light text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. When using #062757 as a background, ensure text is white or a very pale shade of yellow or cyan to meet accessibility standards. Avoid pairing it with dark or similarly toned colors, as this will render content illegible for users with visual impairments. Consideration should be given to users with color blindness, where color alone is not a sufficient means to convey information.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #062757 can be used for headers, navigation bars, or as a background for sections requiring emphasis. Its depth conveys professionalism and trustworthiness, making it suitable for corporate websites. When used sparingly, it can create a sophisticated and visually appealing experience. Combine with lighter accent colors to ensure readability and maintain visual balance. Ensure accessibility by using proper contrast ratios for text and interactive elements. This color works well for sites related to finance, technology, or education.
Interior Design and Fashion
In interior design, #062757 can be used as an accent wall color or for furniture upholstery. It brings a sense of calm and sophistication to a room. It pairs well with neutral colors like white, gray, and beige. In fashion, this color can be used for evening wear or accessories, adding a touch of elegance and depth to an outfit. It is a versatile color that works well in both formal and casual settings, as long as it's complemented with appropriate shades that balance its intensity.
Data Visualization
In data visualization, #062757 is useful for highlighting key data points in charts and graphs. Its depth allows it to stand out without being overly distracting. Combining it with lighter shades of blue or complementary colors can create visually appealing and informative visualizations. Always ensure sufficient contrast with labels and axes to maintain clarity. It can also be used in infographics to represent complex information in an accessible format. However, avoid using it for elements that are meant to be interactive, as it may not be easily distinguishable from static elements.