Ultramarine
General Information about Ultramarine
The hex color #061695, known as Ultramarine, is a deep and intense shade of blue. It is derived from the pigment of the same name, which historically was made from ground lapis lazuli stone. Ultramarine is valued for its rich, saturated hue and its association with royalty and divinity. In the RGB color model, #061695 is composed of 2.4% red, 8.6% green, and 58.8% blue. In the CMYK color model, it consists of 96% cyan, 85% magenta, 0% yellow, and 41% black. This color evokes feelings of calm, trust, and stability and is often used to represent authority and professionalism. Its hex code makes it easy to reproduce the color accurately in digital media and design projects, though care must be taken to ensure accessibility due to its darkness.
The hex color #061695, also known as Ultramarine, presents several accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 2% means that it offers very little contrast against white backgrounds, failing WCAG standards for text and non-text contrast. To improve accessibility, consider using lighter text colors such as white or very light gray to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Alternatively, using #061695 as a background color requires a very light foreground. Tools like contrast checkers can help to ensure sufficient contrast. Avoid using this color for critical interactive elements or informational text without careful consideration of contrast. Implementing these recommendations will ensure better usability for all users, including those with visual disabilities.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine can be used to create a sophisticated and elegant feel for websites, especially in header backgrounds or accent elements. It pairs well with neutral colors like white, gray, and beige. However, due to its dark nature, it's essential to use it sparingly and ensure sufficient contrast with text and other interactive elements. Consider using it for non-essential visual elements to ensure accessibility for all users. It could be very useful on a background with light fonts.
Branding
Ultramarine, with its deep and rich hue, is an excellent choice for branding in industries that want to convey trust, stability, and authority, such as financial institutions or legal firms. It can be incorporated into logos, business cards, and marketing materials to create a strong and professional visual identity. When using Ultramarine in branding, it's important to maintain consistency across all platforms and ensure it aligns with the overall brand message and values.
Interior Design
In interior design, Ultramarine can be used as an accent color to add a touch of depth and drama to a room. It works well in small doses, such as in throw pillows, artwork, or accent walls. It pairs nicely with lighter, more neutral colors to create a balanced and visually appealing space. Avoid using it as the primary color in a room, as it can make the space feel small and closed-in. Use it to complement the elements of the surrounding.