Bahama Blue
General Information about #046E97
The color #046E97, often referred to as Bahama Blue, is a deep, cool-toned blue that evokes feelings of tranquility, depth, and professionalism. In the RGB color model, it consists of 1.57% red, 43.14% green, and 59.22% blue. It falls within the cyan-blue spectrum, suggesting associations with water, sky, and calmness. This color is often used in corporate branding to convey stability, trustworthiness, and expertise. In design, it can create a sense of depth and sophistication, making it suitable for various applications, including websites, logos, and print materials. Understanding its composition and the emotions it evokes helps designers use it effectively.
The hex color #046E97, also known as Bahama Blue, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates light-colored text to ensure sufficient contrast for readability, ideally adhering to WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Testing with accessibility tools is crucial to verify compliance. The color's darkness might pose issues for users with low vision if not paired with appropriately contrasting elements. Furthermore, avoid using this color as the sole means of conveying information, as colorblind users may struggle to distinguish it from other similar hues. Consider providing alternative visual cues like text labels or icons to enhance inclusivity and usability for all users. Remember to test your designs with various color blindness simulators to ensure content remains accessible to everyone.
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Applications
Website Design
Bahama Blue can be effectively used in website headers and footers to create a professional and calming aesthetic. Its cool tone invites visitors to explore the content further. It's especially suitable for websites related to technology, finance, or environmental conservation due to its association with trustworthiness and stability. Furthermore, the color can be implemented in call-to-action buttons to draw attention without being overly aggressive, ensuring a positive user experience and encouraging interaction. The key is to balance it with contrasting colors to avoid overwhelming the user.
Interior Design
In interior design, #046E97 can be used as an accent wall color in bedrooms or living rooms to create a relaxing and serene atmosphere. Its calming properties make it ideal for spaces designed for rest and relaxation. It pairs well with neutral colors like white, gray, and beige, as well as natural materials like wood and stone. It is also a good color for textiles, like pillows, curtains, or rugs to add a pop of color to the room. Be careful using it in rooms with low light, as it can make the room feel dark.
Fashion
In fashion, this hue is a beautiful choice for evening wear or formal attire, offering a sophisticated and elegant touch. It can also be used as an accent color in accessories like scarves or handbags. Because of its elegant look it's suited for creating elegant looks. Its depth and richness make it a versatile option for various skin tones. It works particularly well when paired with silver or gold jewelry, creating a balanced and visually appealing ensemble. Whether it's a flowing gown or a tailored suit, #046E97 brings a touch of refinement.