Bahama Blue
General Information about #046B97
The hexadecimal color code #046B97 represents a dark shade of cyan-blue. Commonly referred to as 'Bahama Blue', this color evokes feelings of depth, tranquility, and sophistication. In the RGB (Red, Green, Blue) color model, it is composed of 1.57% red, 41.96% green, and 59.22% blue. In the CMYK (Cyan, Magenta, Yellow, Key/Black) color model, it consists of 97% cyan, 29% magenta, 0% yellow, and 41% black. This color is often associated with trustworthiness and stability, making it a popular choice for corporate branding and web design. It falls within the blue color family, known for its calming and intellectual associations.
The color #046B97, a deep, cool-toned blue, presents some accessibility challenges, particularly regarding contrast. When used as a background color, it requires very light text (white or near-white) to ensure sufficient contrast for readability. Conversely, as a text color, it needs a very light background. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet Level AA compliance. For Level AAA, these ratios increase to 7:1 and 4.5:1, respectively. Using online contrast checkers is highly recommended to verify compliance. Avoid pairing this color with mid-tone colors as the contrast will likely be insufficient for users with visual impairments. Also consider providing alternative styling options to the user. Keep in mind the needs of colorblind users when creating palettes including #046B97.
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Applications
Web Design
In web design, #046B97 is suitable for creating a sense of professionalism and trust. It can be used for website headers, navigation menus, and call-to-action buttons, especially for businesses in finance, technology, or healthcare. Its calming nature makes it appropriate for websites aiming to instill confidence and reliability. The color's depth also allows it to be effectively used in infographics and data visualizations where clarity and visual appeal are both important.
Interior Design
In interior design, Bahama Blue works well as an accent color. It can be used on feature walls, cushions, or other decorative items to add a touch of sophistication to a room. When paired with neutral colors like white, gray, or beige, it can create a balanced and calming environment. It's particularly effective in bedrooms and bathrooms, where a sense of tranquility is desired. In more vibrant spaces, it can be complemented with brighter hues like yellow or orange for a more dynamic feel.
Fashion
In fashion, #046B97 makes for striking dresses, blouses, or accessories. Because it is a darker color, consider it for outwear, or evening dresses. It is best paired with lighter or darker colors, and can be an excellent base color for your outfit. To make it pop, add jewlery that has gems or metals that have the accent color.