Endeavour
General Information about #0466B0
The hexadecimal color code #0466B0 represents a shade of blue commonly known as Endeavour. It is composed of 1.57% red, 40% green, and 69.02% blue. In the RGB color model, this means it has low red intensity and relatively higher green and blue intensities, resulting in a cool, calming hue. The color is often associated with feelings of trust, stability, and professionalism. In terms of color theory, Endeavour falls into the category of cool colors, and its relatively low saturation makes it versatile for various design applications. Its hexadecimal representation is useful for specifying this precise shade in digital design and web development, ensuring consistent color representation across different platforms and devices.
The hex color #0466B0, also known as Endeavour, presents some accessibility considerations for web developers. Its low luminance value means it requires careful pairing with text and background colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. When used as a background color, white or very light shades of grey will generally provide adequate contrast for readability. Conversely, using dark text on an Endeavour background may cause visual strain. Developers should also use color contrast checking tools to validate the combinations they choose, ensuring compliance with accessibility standards and offering an optimal experience for users with visual impairments. Consideration should also be given to users with color vision deficiencies, such as deuteranopia or protanopia, by providing alternative visual cues beyond color alone.
Shades
Digital Color Formats
Alternative colors
- #2980b9
A slightly lighter shade of blue that maintains a professional look while providing better contrast against dark text.
- #08457e
A darker shade of blue that can be used to create a stronger visual hierarchy and improve contrast against light backgrounds.
- #778899
A greyish blue which is softer and offers a more muted, less intense look than Endeavour, making it suitable for backgrounds or subtle design elements.
Applications
Financial Website Design
Endeavour is excellent for creating a sense of trust and security, making it ideal for banking or financial websites. Its calming effect helps reassure users, and it pairs well with clean, minimalist designs. It's also suitable for highlighting important calls to action, drawing attention to key elements without being overly aggressive. The color can also be utilized in data visualizations to clearly represent information, as its distinct hue allows for easy differentiation between data points.
User Interface Design
In user interface (UI) design, Endeavour can be used for primary buttons or as an accent color to guide users through an application. It provides a professional and modern feel, ensuring a seamless user experience. It is particularly effective in applications dealing with data or analytics, providing a sense of clarity and order, and also for navigational elements, call-to-action buttons, and informative tooltips, enhancing usability and reducing user frustration.
Corporate Branding
Endeavour is an elegant choice for corporate branding, particularly for tech companies, where it conveys reliability and innovation. It can be incorporated into logos, website themes, and marketing materials to create a cohesive and recognizable brand identity. The color is also commonly used in industries such as healthcare and technology, where trust and stability are highly valued, lending a sense of dependability and competence to the brand's image.