Bahama Blue
General Information About Bahama Blue
The hexadecimal color #046497, also known as Bahama Blue, is a deep, muted shade of blue often associated with tranquility, depth, and sophistication. In the RGB color model, it is composed of 1.57% red, 39.22% green, and 59.22% blue. This color is commonly used in various design applications to evoke feelings of calmness and trustworthiness. Its low saturation gives it a refined appearance, making it suitable for corporate branding, website backgrounds, and elegant user interfaces. Bahama Blue can also be seen as a symbol of stability and professionalism. It is often chosen by organizations seeking to convey reliability and a sense of security. The color name, Bahama Blue, references the crystal clear waters found in the Bahamas.
The hex color #046497, also known as Bahama Blue, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to ensure that text and other foreground elements have sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Lighter colors like white, light gray, or bright yellows work better on the color, while darker colors are not recommended. Tools like WebAIM's contrast checker can help verifying that the contrast ratio is high enough. Also consider users with visual impairments or color blindness when using this color and provide alternative ways to show content, such as labels or icons. Always test your color choices on different screens and devices.
Shades
Digital Color Formats
Alternative colors
- #1e90ff
A slightly lighter shade of blue that maintains a similar aesthetic but provides better contrast when used as a background color.
- #808080
A neutral gray that can be used as a background color with good contrast for both dark and light text.
- #ADD8E6
A lighter blue color can create a more pleasing and softer feel while still maintaining a modern and stylish look.
Applications
Website Design for Finance/Healthcare
Bahama Blue, with its calming and sophisticated nature, finds excellent use in website designs for businesses in the finance or healthcare sectors. Its depth communicates stability and trustworthiness, while its subtle vibrancy adds a touch of modernity. The color creates a feeling of reliability, making it ideal for companies wanting to establish a strong online presence. Using #046497 as a primary color or in buttons and menus will enhance the customer journey.
Packaging for Cosmetics
This hue is perfect for creating eye-catching packaging design for personal care and cosmetics products. Bahama Blue brings a sense of cleanliness and luxury to the packaging, attracting consumers looking for high-quality items. It is particularly effective for products aimed at creating a calming or spa-like experience, reinforcing the brand's message. The color can be complemented with silver or white accents.
Fashion Apparel
Bahama Blue is a strong choice in the fashion world, particularly for formal wear or business-casual attire. Its depth makes it perfect for suits, dresses, and statement pieces, where it can convey confidence and sophistication. It pairs well with neutral colors like gray or beige, allowing #046497 to stand out while maintaining a professional look. Also, it would be a great color for accessories.