Bahama Blue

General Information about #045C97

The hex color code #045C97, commonly referred to as Bahama Blue, is a dark and muted shade of blue that evokes feelings of calmness and stability. It is composed of 1.57% red, 36.08% green, and 59.22% blue. In the RGB color space, this translates to values of R:4, G:92, and B:151. In the CMYK color model, which is often used for printing, its composition is 97% cyan, 39% magenta, 0% yellow, and 41% black. This color is often associated with trustworthiness, reliability, and professionalism, making it a popular choice for corporate branding, website design, and various marketing materials. Its dark tone also provides a sense of depth and sophistication.

The color #045C97, also known as Bahama Blue, presents some accessibility considerations for web design. Its low lightness value means it has inherently low contrast against a standard white background. This can pose challenges for users with visual impairments, including those with low vision or color blindness. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. To ensure accessibility, it's recommended to use #045C97 with lighter text colors like white or very light grays to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Careful consideration should be given to its use in interactive elements like links and buttons, ensuring that hover and focus states also maintain sufficient contrast. Testing with accessibility tools is essential to validate compliance and provide an inclusive user experience.

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Applications

• Corporate Website Design

  Bahama Blue (#045C97) is an excellent choice for crafting a professional and trustworthy website design, particularly for financial institutions or corporate entities. Its calming and authoritative presence can instill confidence in users, while its versatility allows it to pair well with neutral colors like gray and white, creating a clean and modern aesthetic. Using this color in headings and key call-to-action buttons can guide users through the site effectively and enhance their overall experience, leading to increased engagement and conversions.

• Interior Design - Serene Spaces

  In interior design, Bahama Blue can evoke a sense of tranquility and sophistication, making it ideal for bedrooms, bathrooms, or home offices. It can be used as an accent wall color to create a focal point or in textiles such as curtains and cushions to add a touch of elegance. Pairing it with warm neutrals like beige or cream can balance the coolness of the blue and create a harmonious and inviting space. Furthermore, incorporating natural elements like wood and plants can enhance the calming effect of the color and create a serene atmosphere.

• Branding - Trust and Stability

  Bahama Blue can be effectively used in branding materials to convey trust, stability, and professionalism. This shade of blue is suitable for logos, business cards, and marketing collateral for businesses in finance, technology, or healthcare. It creates a sense of reliability and competence. Complementing it with a clean, modern typeface and minimalist design can further enhance the brand's image, ensuring it resonates with the target audience and stands out in a competitive market.

Complementary color

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