Endeavour
General Information about Endeavour
The hex color #0452B0, also known as Endeavour, is a deep, saturated blue with a slight purplish undertone. It belongs to the blue color family and evokes feelings of trust, stability, and professionalism. In the RGB color model, it consists of 0 red, 82 green, and 176 blue. This color is often associated with corporate environments, technology, and institutions that want to project an image of reliability and competence. It is named after Captain Cook's ship, reflecting a sense of exploration and discovery. The color Endeavour is a popular choice for brands looking to communicate trustworthiness and sophistication.
The hex color #0452B0, also known as Endeavour, presents some accessibility challenges, especially in web design. Due to its relatively low lightness value, text using this color as a background may require white or very light-colored text to ensure sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) AA standards. Using contrast checking tools is essential to verify compliance. When using this color, ensure sufficient contrast by choosing appropriate text colors or adjusting the background color to enhance readability for users with visual impairments. Also, consider providing alternative visual cues besides color alone to ensure information is accessible to colorblind users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Endeavour (#0452B0) can be used for header backgrounds or key call-to-action buttons to draw attention. It pairs well with lighter accent colors and can provide a professional, trustworthy feel. For instance, a financial institution might use this color for its website's primary navigation to convey stability and reliability. It can be effectively combined with shades of gray and white to create a clean and modern interface.
Interior Design
In interior design, Endeavour can be used as an accent wall color in an office or study to promote focus and concentration. It can also be incorporated into furniture or decorative elements like cushions and rugs. When combined with neutral colors such as beige or light gray, it creates a sophisticated and calming environment. Furthermore, consider using metallic accents like silver or chrome to enhance its depth and richness.
Fashion
In fashion, Endeavour can be used in elegant evening wear or professional attire. A dress or suit in this color conveys confidence and sophistication. It can be paired with silver or gold accessories to add a touch of glamour. Alternatively, consider using it as an accent color in scarves or ties to add a subtle pop of color to an outfit.