Blue Whale
General Information about Blue Whale (#042E49)
#042E49, also known as Blue Whale, is a dark, desaturated blue color that evokes feelings of calmness, depth, and stability. This color is composed of 1.57% red, 18.04% green, and 28.63% blue. In the RGB color model, it is represented as (4, 46, 73). The hexadecimal representation, #042E49, is commonly used in web design and digital media to specify colors precisely. Blue Whale suggests a sense of professionalism and trustworthiness, making it suitable for various applications, including corporate branding, website design, and even interior decoration where a subtle yet impactful color is desired. Its dark nature means that it often requires pairing with lighter colors to ensure visual balance and readability, particularly when used for text or backgrounds.
The hex color #042E49, also known as Blue Whale, presents some accessibility challenges, especially when used as a background color for text. Due to its low luminance, it necessitates very light text colors to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using #042E49 with dark text would fail these criteria, making it difficult for users, especially those with visual impairments, to read the content. When using this color, prioritize high contrast text colors such as white or very light grays. Also, consider providing alternative color schemes or themes to cater to different user preferences and accessibility needs. Tools like contrast checkers can help ensure your color choices meet accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #1a4d73
A slightly lighter shade of blue can provide better contrast when paired with darker text, improving readability while maintaining a similar aesthetic.
- #021a29
A darker shade can be used for backgrounds with white text, providing a strong contrast and a sophisticated look.
- #334756
A desaturated shade of blue can be used to create a more muted and calming aesthetic
Applications
Web Design
In web design, #042E49 can be used for website headers or footers to create a professional and calming aesthetic. It pairs well with lighter text colors for clear readability. It can also serve as a background for specific sections, such as contact forms or call-to-action areas, to highlight them effectively. Ensure sufficient contrast with foreground elements for optimal user experience.
Interior Design
In interior design, this color can be applied as an accent wall color in bedrooms or living rooms to create a cozy and relaxing atmosphere. It also works well in combination with neutral colors such as beige or light gray. Consider using it in smaller doses, such as for decorative pillows or throws, to add a touch of sophistication without overpowering the space. Its association with the ocean also makes it a great color for coastal-themed decor.
Graphic Design
In graphic design, Blue Whale can be used to create a professional brand identity for companies operating in the tech or finance sector. Its association with reliability and innovation makes it a great choice for logos, websites and marketing materials. Consider pairing it with complementary colors or using it as a background for infographics to create a consistent and recognizable brand image.