Ultramarine
General Information about #040B97
The hex color #040B97, also known as Ultramarine, is a deep, rich shade of blue. It falls within the blue color family, characterized by its strong presence and association with qualities such as trust, stability, and knowledge. In the RGB color model, #040B97 is composed of 1.57% red, 4.31% green, and 59.22% blue. This high proportion of blue gives the color its distinctive hue. Ultramarine is often associated with depth, sophistication, and formality, making it a popular choice in various design applications. Historically, ultramarine pigment was derived from the gemstone lapis lazuli, making it a precious and highly valued color. Today, synthetic versions allow for broader and more accessible use of this striking shade.
The color #040B97, also known as Ultramarine, presents significant accessibility challenges, primarily due to its very dark hue. Its low luminance results in poor contrast against lighter backgrounds, which is crucial for readability and usability, especially for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are essential for text and interactive elements to be easily discernible. Using #040B97 for text on a white or light-colored background would likely fail these contrast tests, making the text difficult to read. To improve accessibility, consider pairing this color with much lighter shades or using it sparingly for decorative elements rather than essential content. Alternatively, use it on a very bright background to ensure sufficient contrast. Also, avoid using this color alone to convey important information, as users with color blindness may not be able to distinguish it effectively.
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Applications
Cosmetic Packaging
Ultramarine, with its depth and richness, is ideally suited for creating a sense of luxury and sophistication in cosmetic packaging. It evokes feelings of trust and quality, making it perfect for high-end skincare or fragrance brands. The color can be used as a primary shade on bottles, boxes, and labels, often paired with gold or silver accents to enhance its opulent feel. In marketing materials, ultramarine can be employed in backgrounds or as a design element to capture attention and communicate the premium nature of the product. This color is capable of adding an element of classic elegance to any beauty product line.
Web Design
In web development, #040B97 can be employed to create a sophisticated and professional atmosphere, particularly for financial institutions or corporate websites. Due to its dark nature, it is best used sparingly, perhaps as an accent color for headers, footers, or call-to-action buttons. It can also serve effectively as a background color for sections with light-colored text to ensure readability. When paired with complementary or contrasting colors such as light yellow or white, it helps create visual interest without compromising usability. However, always remember to verify contrast ratios to maintain accessibility standards.
Interior Design
Ultramarine's calming yet powerful aura makes it an excellent choice for interior design, especially in spaces intended for relaxation or concentration, such as home offices or bedrooms. It works well as an accent wall color, paired with lighter neutrals to balance the intensity. The color can be further introduced through furniture, textiles, and decorative items. In larger spaces, ultramarine can be used more boldly, while in smaller rooms, it is best to use it selectively to avoid overwhelming the space. This color is very versatile and adds an air of sophistication.