Ultramarine
About Ultramarine
The hex color #040796, often referred to as Ultramarine, is a deep and intense shade of blue. It belongs to the blue color family and is characterized by its strong saturation and dark hue. In the RGB color model, it is composed of 1.57% red, 2.75% green, and 58.82% blue. The name "Ultramarine" originates from the Latin "ultramarinus," meaning "beyond the sea," as the pigment was originally imported from overseas, typically derived from the mineral lapis lazuli. Historically, it was highly prized and expensive, often associated with royalty and religious figures in art. Today, synthetic versions are widely available, making it an accessible color for various applications.
The hex color #040796, a deep shade of ultramarine, presents significant accessibility challenges, especially in web design. Its very low luminance (darkness) means that text rendered in white or lighter colors is essential to achieve sufficient contrast for readability. Using online contrast checkers can help ensure compliance with WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. Be cautious when using this color for interactive elements such as buttons or links; clear visual cues beyond color alone are necessary to make these elements accessible to users with color vision deficiencies. Thoughtful design is key to inclusive experiences.
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Digital Color Formats
Alternative colors
Applications
Corporate Branding
Ultramarine, with its depth and richness, brings a sense of sophistication and trust to branding materials. Its association with the ocean and sky evokes feelings of calmness and reliability, making it a great choice for financial institutions, technology companies, or healthcare providers. Imagine a bank using this color in its logo to convey security and stability, or a software company using it on its website to project a forward-thinking yet dependable image.
Fashion Design
In fashion, ultramarine can be used as a bold statement color or a subtle accent. A solid ultramarine dress exudes confidence and style, while accessories in this color can add a pop of color to a more neutral outfit. Because of its dark nature, ultramarine can be paired with lighter colors such as beige, white, or light pink to create a visually appealing contrast, or with other jewel tones for a richer, more luxurious feel.
Interior Design
Ultramarine in interior design creates a sense of depth and tranquility. It can be used as an accent wall color in a living room or bedroom to create a cozy and relaxing atmosphere. It is also effective in smaller doses, such as in throw pillows, artwork, or decorative accessories. When using ultramarine, consider the lighting in the room and balance the dark shade with lighter colors to avoid making the space feel too dark or enclosed.