Ultramarine

General Information about #040697

The hexadecimal color #040697, also known as Ultramarine, is a deep, saturated shade of blue. It is located in the blue region of the color spectrum, exhibiting a strong, intense hue reminiscent of the pigment derived from lapis lazuli. This color is often associated with feelings of depth, stability, and sophistication. In terms of color theory, #040697 has low saturation and low brightness. The low red and green values, combined with the high blue value, give this color its distinct appearance. It's a color that can evoke a sense of calm and serenity but also can signify authority and trustworthiness. Its deep tone makes it a versatile color, but requires careful consideration when pairing with other colors, especially in digital applications.

The color #040697, a deep ultramarine, presents significant accessibility challenges, especially in text applications. Its low luminance value of approximately 2 means that it offers very little contrast against common background colors like white. According to WCAG guidelines, sufficient contrast is crucial for readability, particularly for users with visual impairments. To ensure accessibility, it's imperative to pair this color with a very light color for text or other foreground elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using tools to measure contrast ratios is essential. Also avoid using this color for important UI elements like buttons or links without careful consideration of the contrast. Providing alternative high-contrast themes can also improve accessibility for all users.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accents

  In web design, #040697 can be used for background accents or graphical elements where high contrast is not essential. For instance, it could be used as a subtle background for a website section or as a color for decorative shapes. When using this color, ensure that any text or interactive elements placed on top have sufficient contrast. It is also suitable for data visualizations, particularly in charts or graphs where distinct but non-overpowering colors are needed. Remember to test color combinations to ensure readability and accessibility. Additionally, it can be used for branding where a sense of trust and security is desired, often seen in financial or technological applications.

• Fashion and Interior Design

  In fashion, ultramarine evokes a sense of elegance and depth. It can be used in evening wear, formal attire, or as an accent color in accessories. Combining it with lighter shades can create a balanced and visually appealing look. For example, a dark blue dress paired with silver or gold jewelry can create a sophisticated ensemble. In interior design, ultramarine can be used as an accent wall color to create a focal point in a room. It is often paired with neutral tones like white, gray, or beige to prevent the space from feeling too dark or overwhelming. It is also used in textiles and upholstery to add a touch of richness and sophistication to furniture.

• Branding and Marketing

  In branding, ultramarine is often associated with trust, security, and reliability. It is used by companies in the financial, technology, and healthcare industries to convey a sense of professionalism and stability. For example, a financial institution might use this color in its logo or website to instill confidence in its customers. When choosing this color for branding, it's important to consider the target audience and the overall message that the company wants to convey. Ultramarine can be used effectively in combination with other colors to create a unique and memorable brand identity. Also, consider using it in marketing materials or advertisement campaigns.

Complementary color

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