Ultramarine
General Information about Ultramarine
The hex color code #040398, also known as Ultramarine, is a deep, saturated blue with a strong presence. It is composed of 1.57% red, 1.18% green, and 59.61% blue. In the RGB color model, it is represented as (4, 3, 152). This color evokes feelings of trust, loyalty, and stability, making it a popular choice for corporate branding and professional settings. Ultramarine has a long history, dating back to ancient times when it was derived from the mineral lapis lazuli. Its vibrant and enduring hue made it highly prized by artists and royalty alike. Today, it continues to be valued for its depth, richness, and timeless appeal.
The hex color #040398, also known as Ultramarine, presents significant accessibility challenges, primarily due to its very dark hue. When used as a foreground color, it necessitates a very light background color to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG (Web Content Accessibility Guidelines) standards, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text. Given the darkness of #040398, it is crucial to test the color combination with accessibility tools to verify compliance. Failure to meet these contrast requirements can exclude users with low vision or color blindness, highlighting the importance of careful consideration and testing during the design process. Using lighter shades of blue or pairing it with a very light yellow or white can improve accessibility.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that maintains the Ultramarine essence but offers better contrast against dark backgrounds.
A softer, more muted blue that provides a calmer aesthetic and improved readability in various contexts.
A vibrant and rich blue that offers a modern and elegant look with high visual appeal.
Applications
Web Design
In web design, #040398 can be used to create a sophisticated and professional atmosphere, particularly in financial or corporate websites. It works well for navigation bars, headers, and call-to-action buttons, providing a sense of stability and trust. When implementing it, ensure sufficient contrast with text and background elements to maintain readability and usability. This color can also be incorporated into website branding to establish a consistent visual identity. Consider using it sparingly to highlight key elements and avoid overwhelming the user.
Interior Design
In interior design, #040398 can be used as an accent color in living rooms or bedrooms to evoke a sense of tranquility and sophistication. It pairs well with neutral tones like gray, beige, or white. It can be incorporated through decorative pillows, artwork, or accent walls. The dark hue can help create a calming and relaxing ambiance, making it suitable for spaces designed for relaxation and rest. Its depth and richness add a layer of elegance to any interior.
Fashion
In fashion, #040398 can be used to create elegant and sophisticated outfits. It is often seen in evening wear, formal dresses, and tailored suits. It can be paired with metallic accessories to add a touch of glamour, or with neutral colors for a more understated look. This color is versatile and can be used for both men's and women's fashion, adding a touch of class and style. Its rich, deep hue makes it a popular choice for creating a statement.