Ultramarine
General Information
Ultramarine, represented by the hexadecimal color code #04009B, is a deep and intense shade of blue. Historically, ultramarine was derived from the precious mineral lapis lazuli, making it one of the most expensive pigments during the medieval and Renaissance periods. Its name, meaning 'beyond the sea,' reflects its importation into Europe from mines in Asia. Today, synthetic ultramarine is widely available, retaining the color's characteristic brilliance without the exorbitant cost. This color evokes feelings of depth, stability, and sophistication, making it a popular choice in various design applications. In color psychology, blue is often associated with trust, loyalty, and intelligence, attributes that contribute to ultramarine's appeal in branding and visual communication. Its richness and depth make it a timeless and captivating color.
The color #04009B, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its low luminance value of 0.002 means it provides very poor contrast against white or other light backgrounds. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color falls far short of these requirements, potentially making text illegible for many users. To improve accessibility, it is imperative to pair this dark blue with much lighter colors. Considering alternatives with higher luminance, or implementing text shadows or borders, are crucial strategies. Furthermore, avoid using this color for interactive elements without clear visual cues, as users may struggle to identify them.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
Ultramarine, with its intense depth, serves beautifully in branding to convey sophistication, trustworthiness, and stability. It's exceptionally suitable for financial institutions, tech companies, or educational organizations aiming to project a reliable and authoritative image. When used as a primary brand color, it creates a memorable and impactful identity. In web design, #04009B is effective for call-to-action buttons or navigational elements, although care must be taken to ensure sufficient contrast with text. Moreover, this hue lends an air of elegance to print materials like business cards and letterheads, enhancing a company's overall professional appeal. Its evocative qualities also make it a captivating choice for artistic and creative endeavors, where a touch of profound depth is desired.
Interior Design Accents
In interior design, ultramarine can be employed to create dramatic accent walls or statement pieces, infusing a space with a sense of depth and luxury. It pairs well with lighter, neutral tones like beige, cream, or gray to balance its intensity. Using #04009B for upholstery or decorative accents, such as cushions or throws, can add a pop of color and visual interest to a room. Incorporating this hue in artwork or accessories complements both modern and traditional settings. When considering lighting, it's essential to ensure adequate brightness to fully appreciate the color's richness without making the space feel too dark or enclosed.
Fashion Accents
Ultramarine, with its rich and captivating tone, can be a striking choice in fashion. Imagine an elegant evening gown, bold accessories, or even subtle accents in a print. It particularly complements individuals with cool skin tones, enhancing their natural features. As an accent color, #04009B adds a touch of sophistication to an ensemble. Combining it with neutral shades or contrasting it with warmer hues creates a unique and memorable look. In men's fashion, it can be incorporated in ties, pocket squares, or even casual wear to make a subtle yet confident statement. The versatility of ultramarine extends beyond clothing; it also enhances footwear and handbag designs, contributing to a cohesive and fashionable style.