Science Blue
General Information about #0370D3
The hexadecimal color code #0370D3, also known as Science Blue, is a vibrant and appealing shade of blue. It is composed of 1.18% red, 43.92% green, and 82.75% blue. In the RGB color space, it has values of R:3, G:112, and B:211. Science Blue sits comfortably in the blue color spectrum and is often associated with technology, innovation, and trustworthiness. Its bright and clean appearance makes it a popular choice in various design applications. The color's wavelength is approximately 474 nm. It's also a color that is not naturally occurring, so it's a good way to show things that are artificial and modern. This color also communicates intelligence, honesty, and maturity, and would be appropriate in many corporate situations.
The hex color #0370D3, also known as Science Blue, presents some accessibility considerations. With its moderate luminance, it's crucial to ensure sufficient contrast when used as text against a background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet AA compliance. When paired with a white background, #0370D3 might not always meet these contrast requirements, necessitating the use of a lighter shade of blue or a darker background. Careful evaluation with accessibility tools is essential to guarantee readability for users with visual impairments. Consideration should also be given to users with color vision deficiencies, as the perception of blue can vary. Testing with color blindness simulators can help ensure that information conveyed using #0370D3 is accessible to all users.
Shades
Digital Color Formats
Alternative colors
- #29abe2
A slightly lighter shade of blue that offers better contrast against white backgrounds, improving readability.
- #004b8d
A darker shade of blue that provides a stronger contrast ratio, enhancing accessibility for users with visual impairments.
- #0062cc
A more saturated blue that can draw attention and provide better visual distinction.
Applications
UI Design
In user interface design, #0370D3 can be used for primary buttons, links, and interactive elements. Its vibrant yet professional appearance makes it suitable for highlighting key actions and guiding users through the interface. However, it's important to ensure sufficient contrast with the background to maintain readability and accessibility. Consider using it for progress bars or loading indicators to give the user a sense of activity.
Data Visualization
In data visualization, Science Blue can be employed to represent specific categories or data sets in charts and graphs. Its distinct hue helps differentiate data points and facilitates easier interpretation. When using it in visualizations, ensure that it's paired with other colors that offer sufficient contrast and are distinguishable for individuals with color blindness. Also it can be used to represent the current or target value in a gauge chart.
Branding
In branding and marketing, #0370D3 can evoke feelings of trust, innovation, and reliability. It's a versatile color that can be used in logos, website designs, and marketing materials to convey a sense of professionalism and forward-thinking. It is well suited to tech companies.